It’s Generation Boomers

From Joan Isabella, StartupNation Radio consultant I’m sitting here thinking of funny slang words and sayings baby boomers will remember. Boss really made me laugh. But if you remember dingbat, bad trip, radical, 4-F, and flower child, I’ll bet you are a baby boomer. Peace, Man! Today, boomers rule the roost and now that the whole baby-boom generation is headed for or past the half-century mark, the 50+ market is becoming the target for many companies. How do you reach the 50+ market? You will certainly get some tips on StartupNation Radio next week by listening to someone who has that and many other things figured out. His name is Jeff Taylor. He created His newest business is It’s a web portal for the over 50 crowd. It’s designed specifically with their needs, interests and desires in mind. I was curious what it might look like. I figure this guy really knows what he is doing, so I want to know what he’s doing too! What’s important to the over fifty crowd? Here are the navigation buttons on the homepage of fun, love, money, body, goals, obits, lifemap and cranky. I shuttered a bit at obits, but I read them in the New York Times every Sunday. And the older I get, the more often I scan the local listings for people I know. Cranky is a simplified search engine that gives fewer results in larger print, and also has a blog section that (my imagination tells me) features cantankerous opinions! Anyway, I have some questions for you. If you are starting a business and your market is people over 50, would you like to ask Jeff Taylor a question? Click on the link and you can. And if you are starting a business of your own, will it be something geared to the over 50 population? If you own or hope to start up a business for seniors, join this conversation in the StartupNation community. I’ve read several articles that say one of the hottest new business categories is products and services for seniors. Last, but not least: does anyone else remember “Chicken Man” on the radio? If not, that’s a bummer.

Previous Article

Starting a business may be a trait we pass on to our children

Next Article

Does your business plan include blue jeans?

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...