Possible Insight into Buying Search Terms for Search Marketing

Latest posts by Rich Sloan (see all)

Recently saw a new stat released by Hitwise regarding habit patterns of people entering search terms. It appears from the data that people’s search techniques and practices are getting more sophisticated.

Here’s how: Search terms are getting longer. Notice in the chart below the 22% increase in search terms of 8 words or longer.

This may shed new light on effective search engine marketing strategies as it relates to keywords.

Are any of you seeing this trend or playing to this trend in your search marketing efforts?

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