Thinking Big for the Home CEO

Latest posts by StartupStella (see all)

I get a lot of e-mails and messages from all of my Startup Nation fans asking for advice about their home businesses and about situations that are relevant to entrepreneurs.
Here’s one:

Dear Stella
I went into business with my brother, but, he tends to arrive at the wrong decisions, i.e. the decisions that are opposite of my own well-thought-out conclusions. What can I do?

Rich S.

Oh. Wait. Sorry. I don’t know how that one got in there.

Here’s the one I was after:

I started a home business and really have only one competitor. Except that competitor is a HUGE corporation. I feel like the smaller end of the David and Goliath rock-tossing match. My thought is, maybe I need to look and act like a big business in order to compete against one. I was wondering: how can I operate more like a big business?
Big Stone, No Slingshot

Dear Big Stone:
I’m glad you asked, I’ve just completed “Stella’s Top Ten List of Big Business Tactics for Home-based Businesses”
Here they are:

10. Never say the words, people or customers, call them markets or verticals.
9. Post rules of bathroom etiquette above your toilet.
8. Don’t talk to your employees… I mean, family members… send them memos.
7. Create buzz words. For example, the garage can be the “wheeled-vehicle repository.”
6. Use acronyms. The dining room table is “The D.R.T.”, or “DiRT”; the front porch swing becomes the “FroPS.”
5. Come up with a mission statement containing as many bland generalities as possible.
4. Randomly ask your children and spouse what they are doing to further the goals as described in the above mission statement.
3. Outsource your normal household duties, like lawn care and cleaning chores, to friends and family. Tell them it’s a “strategic move to reduce your operating margins.”
2. Shut off one room in the house, call it the executive suite, and limit access to other family members.
1. Re-name the family trip fund, “CEO options,” and take as much as you like for personal spending.

I hope that helps!

“Startup Stella contributes to this blog from her two-dimensional world, which you can learn more about by visiting this cartoon strip StartupNation created to share Stella’s quirky but classic entrepreneurial epiphanies with you.”

Previous Article

What's better - street cred or straight dough?

Next Article

The fudge store phenomenon, and why it works

Related Posts
employee feedback
Read More

A Startup Guide to Creating an Employee Feedback Strategy

Startups can be high-pressured environments, with world-changing missions that inevitably encourage staff to work incredibly hard. It’s probably no surprise that the average tenure at a fast-growing startup is just two years, several years less than the market average. High levels of staff turnover can be disruptive and very expensive. It’s also particularly challenging to...
entities for incorporation
Read More

Ready to Exit Sole Proprietor Status? Consider These 4 Entities for Incorporation

A new year means a clean slate for business. If your business is still in sole proprietor status, now is the perfect time to start thinking about incorporating as a registered entity formation. What registered entities should entrepreneurs incorporate as? Here are a few popular options for entrepreneurs planning to exit sole proprietor status. Limited...
communication skills
Read More

7 Tips to Improve Your Business Communication Skills

Communication skills are a crucial part of any business. To increase your success, you need to learn how to communicate with the people around you. Communication skills make it easier for you and your team members to work together more effectively on projects, solve problems more quickly and reach goals faster. The following seven tips...
Read More

How To Make Your Startup Bankable

You’ve probably heard it countless times: “If you fail to plan, you plan to fail.” While it’s always a great idea to think about your long-term personal goals, this adage is even more applicable if you’re venturing into entrepreneurship. Smart planning can go a long way in making your startup bankable. The U.S. Bureau of...