How to Lose Credibility Immediately (Hilarious Huckster!)

Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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I was checking in on StartupNation before I headed to bed the other night. A ritual.

I remembered one little task I had to do for a cool new StartupNation initiative that will be very video intensive, and in the process I happened across this video.

I laughed so hard the neighbors must have heard me!

And it’s a great example of how NOT to try to establish credibility with your audience. Click the image below.

here’s the link if you didn’t click the image: http://www.youtube.com/watch?v=4YBxeDN4tbk

(Word for the wise: Be sure to be careful when uploading your own promo video to the internet. If you take the approach the schmooz in the video did, you could end up destroying any credibility you ever hoped to have.)

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