Shelving: Design Your Retail Store Right and Sell, Sell Sell!

Your shelving displays should tell a story and leave the customer wanting more, no matter what industry you sell to.

A Guide to Store Shelving

Retail stores range from independent shops, department stores, discount and bargain priced shops, convenience stores, pet stores, membership warehouse clubs, pharmacies, conventional supermarkets, electronics stores and many more in the retail sector.

Store retailers operate fixed brick and mortar locations designed to attract a high volume of walk-in customers. In general, stores have large scale merchandise store displays and use mass-media advertising to attract customers, such as commercials, magazine ads and more. Retail stores typically sell merchandise to the general public for personal, pet or household consumption, ranging from clothing and makeup to toilet paper and cleaning supplies. Some also serve business and institutional clients. These include construction and plumbing supply stores, office supply stores and computer and software stores.

Being aware of the kind of products you sell is a major part of planning for your retail shelving units. Heavy paint cans or bags of dog food are going to require a different kind of shelving, perhaps warehouse shelving, than smaller items like prescription bottles. Looking at an empty space can be intimidating, but it also provides endless opportunity. It is important to design your store with your customers in mind. Think about the best way to show off products while creating an atmosphere where customers can easily brows and engage with the items.

The shelving displays are one of the most important parts of store planning. These are the vessels that offer up your products to customers. They need to be clearly visible, provide optimal display opportunities and be easy to reach and secure. Your shelves will range from gondola shelving to warehouse shelves to sloped shelves. They can be made of wood, glass, metal or carpeted. Then there are shelving accessories, like bins, end caps and grids. The possibilities and options are endless, which is why it is so important to have a firm grasp on the kind of products you plan to sell and then set up your retail fixtures accordingly.

For any retail establishment, in addition to standard store shelves you will most likely need the following shelving units:

  • Gondola shelving to have free standing shelves in any area of the store
  • Check-Out Counters
  • Stockroom and Warehouse Shelves for back stock
  • End Unit Displays to utilize the space at the end of your gondolas
  • Upright Extenders for extra space above existing shelving
  • Box Corner Shelves for hard to reach areas in the store

Before ordering and hauling in store shelves, first draw the layout, noting where the displays and fixtures will go to ensure there will be a natural flow of movement for your customers with no barriers as they browse. Put a lot of thought in the shop window. This is the first thing customers see and can draw in new business from the street. Focus on creating a streamlined display that clearly reflects your brand and products, and be sure not to over-clutter the space.

Make sure to always keep your shelves well stocked, low stock levels make your shop look empty, and shoppers are not always likely to ask if a product is available if it’s not out on display. Products should be clearly priced. Customers don’t like having to ask an associate for a price and may not consider it if they don’t know how much it costs. Consider lighting as well. The light should flatter your products while making them easily visible.

In the end, be creative. This is your retail space and your vision. Put a lot of thought into your brand and how you want to come across to customers. Your displays should tell a story and leave the customer wanting more, no matter what industry you sell to. If you are out of ideas, store planning services like Handy Store Fixtures are always a great way to get input from a professional on how to design and develop your store’s shelving plan.

After more than 50 years in the industry, Handy Store Fixtures understands the importance of having the right shelving solutions, and that there is a definite strategy to placing products in retail stores to earn an optimal profit. You should always place items with your consumer in mind – how they think and how they act.

Handy Store Fixtures strives to bring you not only a superior product, but smoother operations for your expanding business as well. That’s why Handy Store Fixtures retail floor displays are made for easy installation, adaptation to floor plan alterations, and visual compatibility with other retail store fixtures, storage shelving and display shelves that are currently in the field. We support the sales efforts of thousands of retail outlets, in the areas of store fixture production, designing custom store displays, warehouse shelving, wholesale shelving, installation and service, and interior store planning consultation.

By utilizing Handy Store Fixtures store planning services and retail shelving solutions you are able to:

  • Improve appearance to visually appeal to customers
  • Maintain proper control over inventory with easy warehouse solutions
  • Utilize every square foot of space to maximize selling opportunity, even tight corner spaces
  • Keep products replenished easily

From design and development through production and installation, Handy Store Fixtures responds to the demands and requirements of designers and architects. From start to finish, they will guide you through all aspects of your project. Their design team can produce renderings to your exact specifications and the expert staff can layout your store to be sure you get maximum use of your space. To view the whitepaper created around planning store shelving by industry in its entirety, click here.

Total
0
Shares
Previous Article
Technology Tips

5 Technology Tips to Grow Your Small Business

Next Article

The Dos and Don’ts of Store Fixtures

Related Posts
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...
Bartesian
Read More

A Q&A with Ryan Close of Bartesian: Creating and Marketing a Game Changer

Bartesian started as a dream for Ryan Close. But in just a few years, his cocktail company had 975% year-over-year growth and more than $50 million in sales. The business is a media darling and has been featured in such publications as Forbes, Esquire, People and others. And not just every product lands on Oprah's...