Jessica Eaves Mathews



Jessica Eaves Mathews is America’s Advocate for Women in Business™, business lawyer and leading authority on helping women entrepreneurs and women business owners step into their power and create a brilliant business and a brilliant life on their own terms.

Jessica is a seasoned business lawyer, advisor and advocate for women business owners and women entrepreneurs. She is also a multi-passionate entrepreneur herself, having launched a number of successful ventures of her own throughout the past 15 years.

Jessica has spent her legal career representing businesses and business owners, from solopreneurs, to mom and pop stores and restaurants, to professional service-providers, to Fortune 500 companies and some of the most successful entrepreneurs in the world. She was the head of litigation and compliance for Paul Allen, the co-founder of Microsoft. She has been there in every phase of the business life cycle from start-up on.

Through her Business Brilliance™ brand, Jessica guides women entrepreneurs through the emotional and practical steps toward a rock solid business that empowers and liberates women to have a brilliant business and brilliant life on their own terms.

Jessica has now launched an incredible new e-learning center for entrepreneurs, the Business Brilliance University™, where they can create a solid legal foundation for their business quickly, inexpensively and painlessly. Most importantly, anyone will be able to do it without the huge expense and inconvenience of having to hire a business lawyer. For more information, visit http://www.businessbrillianceuniversity.com

Jessica’s professional activities include:

· Expert blogger for StartupNation (www.startupnation.com)

· Radio/podcast host on Entrepreneurial Podcast Network, Foundations for Business Brilliance. (http://epodcastnetworkd.com/category/legal-corner),

· Adjunct faculty member for the Smart Women’s Institute of Entrepreneurial Learning (http://www.sherimcconnell.com/faculty),

· An eLearning expert for MOMeo, the online community for mompreneurs (http://www.momeostore.com/index.html),

· A business and start-up expert on the up-coming reality life makeover show for women on the Oxygen network, 180: Life and Style Makeovers,

· Author of the soon-to-be-released book, Brilliant Business, Brilliant Life: A Woman’s Handbook to Having it All! (release date: August 2010).

She also has a successful golf clothing line for women called Grace & Game Golf, www.graceandgame.com.

In her free time, Jessica loves spending time in her Corrales, New Mexico home with her daughter, where they ride and show their Arabian and Quarter horses, play with their three, silly, large doggies, and enjoy the New Mexico sun.

Jessica loves being a part of the Startup Nation community!

There you are. You just finished reading Rich and Jeff Sloan’s book and you are fired up! You have an idea that you are certain will make make the invention of those small yellow sticky notes look like small potatoes.

Not only that, but you are so proud of yourself, because you have done exhaustive market research, completed a fabulous and no-fail business plan and are already taking orders from your home office.

WAIT! Step away from that business loan application and listen.

While a great majority of new businesses start as sole-proprietorships, most of them should not. While there are ease-of-use and tax advantages to a sole-proprietorship, the ever-present exposure to liability can render those benefits useless. I would venture to guess that most small start-ups could benefit from becoming an LLC as soon as possible. Here is why:

  • Operating as a sole-proprietorship exposes you to all the debts and liabilities incurred by your company. That means that your personal assets (your house, your car, that collection of vintage Barry Manilow LPs that you secretly love) are all vulnerable to creditors and potentially injured customers, suppliers or third-parties if you end up in a dispute or are unable to pay your company’s debts.
  • An LLC generally (see below) protects the business owner from business debts and liabilities, while also providing pass-through tax benefits (consult your friendly neighborhood CPA for more information on what entity form provides the right tax treatment for your business).
  • A single-member LLC will be treated by the IRS as a sole proprietorship, so you haven’t lost that benefit by forming an LLC.
  • Like the simplicity of a sole-proprietorship, an LLC does not require the maintenance of corporate formalities or certain corporate activities to maintain its status. It is a relatively maintenance free way to operate…aside from the business of running the business, that is.
  • An LLC also allows you to grow and add additional members as needed by your company. Of course, if that happens, you will be treated by the IRS as a partnership and no longer as a sole-proprietorship. But that would happen even if you were moving from a sole-proprietorship to having more than one owner.

Now for the big but…

Not all debts and liabilities will belong to the LLC, even if you go through the trouble of forming one to house your new business. That is because many new businesses are only able to obtain credit/loans by providing a personal guarantee for that debt. If you provide your social security number or personal financial information to obtain financing or credit, you can bet that you will be personally liable for that debt, even if your LLC is unable to pay it back.

Also, even under a properly formed LLC, a member still faces personal liability for damages or injury resulting from his or her negligent or tortious behavior. And the issue of “limited liability” is more intricate to fully discuss in an entry such as this one, but is an important one to understand fully as you move into your new venture.

That is why I strongly encourage you to consult a reputable small business attorney before you form your entity. I have nothing against the low cost and efficiency of the internet-based entity-formation services out there, but as a lawyer who has spent many years cleaning up or working to resolve disputes for small businesses on the back-end, I’d rather see a small business owner spend a few hundred dollars for proper and customized legal advice before making such irreversible decisions about their companies.

It will be worth the peace-of-mind to know you set your business up properly, and you can get on with doing the work you love.

Now you ask, “How do I find a good small business lawyer?” That, my friend, is a different topic for a different time. Stay tuned!

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