Jessica Eaves Mathews



Jessica Eaves Mathews is America’s Advocate for Women in Business™, business lawyer and leading authority on helping women entrepreneurs and women business owners step into their power and create a brilliant business and a brilliant life on their own terms.

Jessica is a seasoned business lawyer, advisor and advocate for women business owners and women entrepreneurs. She is also a multi-passionate entrepreneur herself, having launched a number of successful ventures of her own throughout the past 15 years.

Jessica has spent her legal career representing businesses and business owners, from solopreneurs, to mom and pop stores and restaurants, to professional service-providers, to Fortune 500 companies and some of the most successful entrepreneurs in the world. She was the head of litigation and compliance for Paul Allen, the co-founder of Microsoft. She has been there in every phase of the business life cycle from start-up on.

Through her Business Brilliance™ brand, Jessica guides women entrepreneurs through the emotional and practical steps toward a rock solid business that empowers and liberates women to have a brilliant business and brilliant life on their own terms.

Jessica has now launched an incredible new e-learning center for entrepreneurs, the Business Brilliance University™, where they can create a solid legal foundation for their business quickly, inexpensively and painlessly. Most importantly, anyone will be able to do it without the huge expense and inconvenience of having to hire a business lawyer. For more information, visit http://www.businessbrillianceuniversity.com

Jessica’s professional activities include:

· Expert blogger for StartupNation (www.startupnation.com)

· Radio/podcast host on Entrepreneurial Podcast Network, Foundations for Business Brilliance. (http://epodcastnetworkd.com/category/legal-corner),

· Adjunct faculty member for the Smart Women’s Institute of Entrepreneurial Learning (http://www.sherimcconnell.com/faculty),

· An eLearning expert for MOMeo, the online community for mompreneurs (http://www.momeostore.com/index.html),

· A business and start-up expert on the up-coming reality life makeover show for women on the Oxygen network, 180: Life and Style Makeovers,

· Author of the soon-to-be-released book, Brilliant Business, Brilliant Life: A Woman’s Handbook to Having it All! (release date: August 2010).

She also has a successful golf clothing line for women called Grace & Game Golf, www.graceandgame.com.

In her free time, Jessica loves spending time in her Corrales, New Mexico home with her daughter, where they ride and show their Arabian and Quarter horses, play with their three, silly, large doggies, and enjoy the New Mexico sun.

Jessica loves being a part of the Startup Nation community!

As you likely have heard, California passed a new tax law last week that created quite a stir, and resulted in Amazon.com terminating its affiliate program in the state effective immediately.

What you may not know, though, is that this type of law – an Affiliate Nexus tax law – could require you (not just big companies like Amazon) to pay sales taxes on revenues generated via online sales in the places like California.  It is critical for you to understand the rules so you don’t run into trouble with the tax man.

Let me first say that I’m not a tax lawyer or CPA, so make sure you confirm how these rules apply to your business with your own tax professional. However, I do want to give you some background here so you have a basic understanding of the rules.  Historically speaking, sales taxes are required when your company has a sufficient connection with that state. The technical term is a “nexus.”  Up until recent years, a nexus was defined by most states as having some kind of physical presence in that state, either by having an actual office or brick and mortar presence there, or employees physically in that state.  Online transactions were not taxed unless the retailer also had a physical store in that state.

However, in recent years, a number of states have extended the definition of nexus to include online sales via affiliates.  In essence, those states are treating affiliates as an extension of the retailer, similar to an employee.  Amazon and other companies object to that definition.  Their position is that the affiliate is a marketer or advertiser and nothing more.  No matter which argument you agree with, the reality is that California joined the ranks of the states using the affiliate definition of “nexus” for purposes of collecting sales tax on transactions in the state.  Let me put it another way:  California will now impose a tax on any sales revenue generated in the state just by virtue of the affiliate being physically in the state (not the retailer).  Online retailers with California-based affiliates are now required to collect and pay state sales tax on purchases made by California customers.  As I understand it, this includes all revenue, not just affiliate revenue – the affiliates’ presence in the state just gave the state the “nexus” it needed in order to claim that Amazon and other online retailers were connected enough with the state to justify taxing their activities.

So, for example, even though the affiliate is not an employee or agent of Amazon.com, because Amazon had affiliates physically in the state, that results in a tax burden in California for Amazon.com.  Amazon’s reaction was to immediately terminate its affiliate program in California so that it no longer had the “nexus” required to enable the state to tax their online sales to California residents.  Other online retailers did the same thing, including Overstock.com and BlueNile.com.

This is important because it doesn’t just affect companies like Amazon.  It affects you if you have an affiliate program of any kind for your company.  If so, you need to make a decision about how you want to proceed.  If you want to continue your affiliate programs, you must know which states require you to pay sales taxes on internet-based sales (all sales to residents of that state, not just sales through affiliates) and you need to make sure you are operating your company in compliance with each of those state statutes.  The states that have these affiliate tax rules currently are:  Arkansas, California, Connecticut, Illinois, New York, North Carolina, Rhode Island.  Other states are considering similar legislation.

Please contact your tax professional immediately to make sure you are in compliance with all of these state rules going forward.  And if you keep your affiliate program, then make sure you stay informed about any new Affiliate Nexus tax laws that pass in other states.