Nobody Wants New?
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at firstname.lastname@example.org.
Latest posts by Heather Schuck (see all)
- Top 3 Apps for Entrepreneurs - July 12, 2012
- Survival Tips for Attending A Celebrity Gifting Suite - September 1, 2010
- Inspiration to StartUp: Should YOU Follow Your Passions? - August 25, 2010
I just returned from the ABC Kids Expo in Vegas this past week. The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains. Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five day show. Nobody wanted new. The manufacturers I spoke with all commented that sales were down about 35-50% and that the customers that were still buying were existing customers. I couldn’t help but feel sorry for the newcomers that ventured out to the show for their big launch, as many left with no orders written. It seems the economy has left the buyers skittish and I can’t blame them. They are suffering the same cash flow crunch we all are with their sales down 35-50% as well. Many retailers are shutting their doors and others are barely holding on. The safe bet becomes the best bet. This theme rang true with my own line and customers as well. About 90% of my orders came from existing customers and they only ordered the pieces that had sold well in the past. They didn’t want the new pieces or anything remotely seasonal. In contrast, the last three years I had exhibited at this show about 90% of my sales were from NEW customers. Talk about a complete turnaround! While I wouldn’t call my findings a “proven statistic”, I do think they are a fairly good representation of the real-world effects our downed economy is having on consumers. Their tolerance for risk is nonexistent.
What do you think? Have you launched a new product? If so, what has been the response? Are you a buyer? If so, are you trying new products or sticking with the “tried and true”?