StartupStella - is she fiction or is she entrepreneurial fact?! Welcome to the wry world of Stella, a home-based hoot who graces the pages of StartupNation with her rants, observations and twisted advice, reflecting the realities of what life is really like as a home-based entrepreneur.
Here are some fun snapshots of my life.
Home entrepreneurs are highly efficient people. They have to be; if they miss that mortgage payment, they lose the “home” part of that title.
We’re expected to write, edit, post, design, build, market, sell, and 2.3 gazillion other duties to get our business off the ground, or at least out of the guest bedroom. Oh, yeah, and while we’re doing this, it might be nice to raise children and keep a household.
It’s called multi-tasking.
One thing I noticed is that as my powers of multi-tasking have grown, when faced with some routine task that I detest like, let’s say, write an eBay post, I take on new powers of procrastination.
For instance, this morning I watched television, talked to my friend, Marcy, on my cell phone, shopped for shoes online, doodled a really funny caricature of my husband, and attempted to figure out how to operate my kid’s Wii. All at the same time!
I know. I know. I’m pretty incredible.
Of course, none of this helped my quest to write a great search-term rich auction post.
I call it multi-slacking, or procrasti-startup-nation.
Anyone else stricken with this condition, on occasion? Because I’d love to hear some hints on how to avoid it.
But, I gotta go. I’m going to watch a DVD on how to do the Tango while I flip through some fashion magazines and make an espresso before I have to make some sales calls.