Creating a direct mail testing matrix
13 Aug 2015
Testing is the path to success in direct mail Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two...Read More
Using Coupons in Print Advertising as Lead Generation
05 Aug 2015
The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true...Read More
Why everyone needs remarketing
29 Jul 2015
Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are...Read More
Using SIC Codes to Find Business Lists
22 Jul 2015
List Research: Using SIC codes to find business lists When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for...Read More
DIY – Do It Yourself Direct Mail
02 Jul 2015
For companies that want to keep some or all of their direct mail in-house The direct marketing industry may seem to be dominated by large mailers that send out millions...Read More
Direct Mail “and/or” Google Adwords?
27 May 2015
Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? Let's see!
7 Steps to a Two-Tiered Direct Mail Strategy
08 May 2015
Is your direct mail strategy designed to reach your best prospects? Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to...Read More
Three Types of Search Marketing – Understanding the Differences
01 May 2015
When thinking about "searches," keep in mind that Local Search is more about ranking your entire website, while Organic Search is about ranking individual pages.
A clever way to generate more tweets – and expand your audience
15 Apr 2015
Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool...Read More
Are direct mail brochures necessary?
08 Apr 2015
Direct Mail Brochures: What good are they? This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or...Read More
