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26 posts
Werkheiser jewelers
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This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
work from home
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3 Ways to Boost Your Team’s Work From Home Performance

Across the globe, companies have swiftly adopted remote work. While many had already been considering the switch (by implementing schedule flexibility or experimenting with work-from-home days), the current push toward remote work is unprecedented. Different apps and software tools quickly took charge of the opportunity. During just one week in March, business conferencing apps experienced...
urbanstems
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UrbanStems Delivers Fresher Flowers and Better Customer Experience

Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity...
Paws and Stripes
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Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets

Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
Wisconsin Cheese Mart
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Wisconsin Cheese Mart Achieves Double-Digit Annual Growth with Online Sales

Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during...
Combat Flip Flops
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Veteran Owned and Operated Combat Flip Flops Funds Education, Provides Jobs

As U.S. Army Rangers with several Afghanistan tours behind them, Matthew Griffin and Donald Lee witnessed firsthand the devastations of war. “We saw that lack of education and employment was the main driver of negative effects in these war-torn areas,” Matt said. “These countries were filled with hard-working, creative people who wanted jobs, not handouts.”...
Blog content
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5 Simple Ways to Repurpose Your Blog Content

Repurposing your blog content is valuable for three important reasons. It allows you to drive new traffic to old content, get the most of your efforts when it comes to boosting shares and lifetime value, and allows you to reach new audiences. You don’t need a lot of extra budget to repurpose blog posts, just...
Purple
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How This Innovative Startup Drives Community Growth

Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent 20 years inventing revolutionary polymers that companies use to cushion everything from wheelchairs to basketball shoes. But their greatest creation...
FASHIONABLE
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FASHIONABLE E-Commerce Startup Helps Break the Poverty Cycle

While working in Ethiopia, Barrett and Rachel Ward saw firsthand how extreme poverty affects the lives of girls and women. Many endured the ravages of homelessness and addiction, often turning to prostitution to support themselves and their families. "It’s a pretty disturbing thing to see," Barrett said. Amid this poverty, the couple also saw beauty...
Side hustle
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How to Convert Your Side Hustle Into a Full-Time Business

Turning your side hustle into a full-time business often seems like a dream rather than reality. Ultimately, it takes a combination of luck, strategy and motivation to succeed. The average American works for dozens of years before retiring. What if you could take your future into your own hands? Self-employment is not for everyone, but...
Ministry of Supply
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This Business Fashion Brand Uses Google AdWords to Reach its Core Audience

When MIT students Aman Advani, Gihan Amarasiriwardena and Kit Hickey saw a need for comfortable yet professional-looking business wear, they launched a Kickstarter campaign to create their prototype men’s Apollo dress shirt. Inspired by athletic wear and NASA fabrics, the dress shirt was stretchy, breathable, moisture-wicking and temperature-regulating. "Success on Kickstarter proved that there was...
TechSquare Labs
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TechSquare Labs Partners with Google for Entrepreneurs

Paul Judge and Allen Nance founded TechSquare Labs in 2014 with a specific goal in mind: to capture the energy of the blossoming Atlanta technology sector and help cultivate it into one of the world's best. With a 25,000-square-foot space for entrepreneurs near Georgia Tech's campus and one of the most active venture capital funds...
Calvert Retail
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Calvert Retail Draws Customers in with Google AdWords

Eric Brinsfield founded Calvert Retail, a kitchenware business, in 1999, catering to consumers who love to cook, bake, grill and entertain. He's since expanded to eight stores and three brands—Kitchen & Company, Reading China & Glass, and Southern Season. "Everyone loves to eat," says Marketing Manager Stephanie Graves, who describes store visitors as "anyone who...
RuMe
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RuMe Uses Google Tools and Google AdWords to Drive Sales

For business co-founders Jae and Katy Lee, success is in the bag—and on the internet. The husband-and-wife team started RuMe (short for "reuse me") on Earth Day 2010, marketing one medium-sized reusable shopping bag. "We wanted to bring a little fashion to the checkout line," Jae says. "We wanted to create a product, a line,...
Rozalia Project
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How the Rozalia Project Uses YouTube for Business

Rachael Miller, her husband, James, and their two Newfoundland dogs visited remote Matinicus Island, off the coast of Maine, for a short vacation in October 2009. They were shocked by the amount of trash that had washed up onto the beach. Rachael spent the first day pulling it all up above the high-tide line. "You...
Google Adwords
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This Startup Helps Small Businesses Build Brand Awareness with Google AdWords

Partners Bjorn Espenes and Eric Maas founded Finch in 2009 to improve online performance for digital advertisers and grow their profit. They built a software platform specifically to handle large product catalogs and manage retailers’ Google AdWords programs. Their inspiration for the company’s name was the small, adaptive bird species that played an important role in...