Browsing Tag
google shopping
7 posts
How This Startup Scaled to Millions in Revenue with an Online-Only Marketing Strategy
It was a light-bulb moment. “I was working for a New York City private equity firm specializing in retail and thinking about product categories,” Texas native, Paul Hedrick, said. “I realized my boots were the most expensive things I had on. And it suddenly dawned on me that there was a real business opportunity.” Soon,...
Dakota Angler & Outfitter Lures Fishing Enthusiasts With Google
Dakota Angler & Outfitter opened as a fly-fishing shop and guide service in the historic Black Hills in 1996. After working there all throughout high school and college, Hans Stephenson bought the business and set out to modernize it in 2006. He shifted to online sales, which in turn helped improve business in the physical...
Motorcycle Enterprise Revs Up Business with Google AdWords
For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy Yard office. They ship motorcycle parts and accessories all around the globe and in 2016 generated more than $100 million...
How Artificer Wood Works Uses Google to Promote its Handcrafted Products
In 2011, Marc Stitzlein wanted to give some friends a unique wedding present. Unsatisfied with the options available, he took matters into his own hands and built a personalized wooden wine box. His friends loved it. He quickly saw a business opportunity and soon thereafter set up a workshop with Rich Norton, his business partner....
How Kaleidoscope Hair Products Reaches New Heights
Kaleidoscope Hair Products is a prime example of what happens when a great invention is set loose on the internet. In 2013, Jesseca Dupart invested her life savings to develop a hair product that would stand out from the competition. Her creation is a full hair care line, with products that restore hair follicles and...
RuMe Uses Google Tools and Google AdWords to Drive Sales
For business co-founders Jae and Katy Lee, success is in the bag—and on the internet. The husband-and-wife team started RuMe (short for "reuse me") on Earth Day 2010, marketing one medium-sized reusable shopping bag. "We wanted to bring a little fashion to the checkout line," Jae says. "We wanted to create a product, a line,...
PUBLIC Bikes Reaches New Customers with Google AdWords
PUBLIC Bikes launched in 2010 to design, manufacture, and sell a collection of elegant city bikes for everyday transportation. “Over the years, we’ve expanded our main product line to include kids’ bikes, city road bikes, and even electric bikes to address different customer riding needs,” says Dan Nguyen-Tan, Founding Executive and Chief Operating Officer. “Our...