google shopping Archives

How This Startup Scaled to Millions in Revenue with an Online-Only Marketing Strategy

It was a light-bulb moment. “I was working for a New York City private equity firm specializing in retail and thinking about product categories,” Texas native, Paul Hedrick, said. “I realized my boots were the...

byStartupNation

November 10, 2017

Dakota Angler & Outfitter Lures Fishing Enthusiasts With Google

Dakota Angler & Outfitter opened as a fly-fishing shop and guide service in the historic Black Hills in 1996. After working there all throughout high school and college, Hans Stephenson bought the business and set...

byStartupNation

November 3, 2017

Motorcycle Enterprise Revs Up Business with Google AdWords

For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy...

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October 25, 2017

How Artificer Wood Works Uses Google to Promote its Handcrafted Products

In 2011, Marc Stitzlein wanted to give some friends a unique wedding present. Unsatisfied with the options available, he took matters into his own hands and built a personalized wooden wine box. His friends loved...

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September 6, 2017

How Kaleidoscope Hair Products Reaches New Heights

Kaleidoscope Hair Products is a prime example of what happens when a great invention is set loose on the internet. In 2013, Jesseca Dupart invested her life savings to develop a hair product that would...

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August 2, 2017

RuMe Uses Google Tools and Google AdWords to Drive Sales

For business co-founders Jae and Katy Lee, success is in the bag—and on the internet. The husband-and-wife team started RuMe (short for "reuse me") on Earth Day 2010, marketing one medium-sized reusable shopping bag. "We...

byStartupNation

June 21, 2017

PUBLIC Bikes Reaches New Customers with Google AdWords

PUBLIC Bikes launched in 2010 to design, manufacture, and sell a collection of elegant city bikes for everyday transportation. “Over the years, we’ve expanded our main product line to include kids’ bikes, city road bikes,...

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July 15, 2016