Browsing Tag
local marketing
8 posts
WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)
On this morning's Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses are making bold moves to stay relevant and capture market share. One third of local advertisers said they plan to spend more on local advertising in 2021, and 70% will add more types of media that are...
The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when other websites have linked back to the site in question. However, it’s the quality of the sites linking back to the...
How to Promote Your Business to Local Customers Using Google My Business
Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who they are and what they do. Google uses location to provide users with the best possible experience and makes searching and discovering the information they desire fast and efficient. GMB is relevant for local searches because when...
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of SEO tools out there that can help you, I’ve found that setting up a Google My Business (GMB) is one...
Tips to Turn Your Solopreneur Venture Into a Real Money Maker
You’ve got an idea that will make you millions, right? Or, maybe you just want to make a little extra money on the side doing something you enjoy. Whatever your solopreneur goal is, I’ve got good news and bad news. The good news is that anyone can make it these days with hard work and...
The Best Low-Cost Places for Advertising Your Business
Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free. If you’re trying...
6 Things to Consider Before Listing Your Startup to Online Directories
Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you get your bearings. Starting a new business is hard, but online directories make it much easier to see immediate profits....
The Challenges of Launching a Startup in a Foreign Market
Once upon a time, it was more than enough for a business to remain within the borders of its birthplace. However, the constantly changing business tides have lead to a need for even the smallest of businesses to consider international expansion. This venture presents various challenges depending on your niche, the target countries you wish...