The Best Low-Cost Places for Advertising Your Business

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free.

If you’re trying to build your business but can’t sink tons of money into your advertising efforts, then you’d be wise to add a few of these spots to your marketing strategy.

Google My Business

In some cases, advertising on Google requires you to spend a significant amount of money; that’s often the case with pay-per-click (PPC) campaigns, which place your ad at the top of search results.

However, you can sign up for a Google My Business account for free, which will help push your business into the top results for local searches.

You’re likely familiar with these “ad” spots, as they appear organically when you search for a local business, service or product. For example, if you’re looking for a good cup of coffee in Wilmington, DE, and you type “coffee in Wilmington, DE” in the Google search engine, you’ll find a list of coffee shops, along with their contact info, ratings, etc., in the top search results.

If you haven’t registered your business and you rely on local traffic, you’ll want to do so ASAP.

Social media platforms

Next to Google My Business, social media often represents the number one way to advertise your business without cost. Yes, there are paid advertising opportunities on social networking platforms like Facebook, Instagram and LinkedIn, but you can still do a lot without ever spending a penny.

The best way to start your social media campaign is to identify the primary platform on which your customers (or potential customers) spend their time. From there, you can work to engage them through traditional text posts, photos, videos, contests, shares, promotions, etc.

As you prepare a social media campaign, be careful not to inundate followers with purely promotional posts that seek sales. While those are fine in moderation, today’s consumers often see through that tactic. Instead, make sure you post a healthy mix of interesting, funny, amusing or otherwise engaging pieces that speak to your follower’s needs — then sprinkle in your promotional pieces.

Start a blog

If you have a website, you can start a blog. And if you have a blog, you have a great outlet for content that can help build your brand, allow you to become an industry voice, and publish content that can be shared on your social media sites.

Don’t have a website that can accommodate a blog? Sites like WordPress are easy to use and typically free.

Be present on YouTube

Video content is a great way to reach users, whether it be to share product demonstrations, educational videos, regularly occurring vlogs (video blogs), or simple company info. And when it comes to video content, YouTube is where it’s at.

YouTube has over 1.8 billion users a month and is the most popular Google service — yes, even more popular than Gmail. It’s also 100 percent free to create an account and upload content.

In the past, video production could have caused a bit of a budget dilemma, but thanks to high-quality smartphone cameras and free or near free editing programs, it’s a lot easier to add video content to your repertoire.

Attend local events

While a booth at the industry’s biggest event may be out of the question, attending and networking at local events that are relevant to your business is a great way to mingle with potential customers.

You can also increase value by leveraging your blog and social media accounts in the days leading up to the event and while in attendance. For example, posting pics and videos, using clever hashtags, and blogging about your upcoming event appearance can spread the word that you’re in attendance, want to engage, or are supporting a local cause.  

Industry magazines and blogs

Numerous magazines and blogs welcome guest posts or articles, and many of them do so for free. For small business owners with a knack for the written word (or those who have someone on staff who can fit the bill) these spots can be a true boon.

Not only do they place your brand in front of a highly targeted audience, they also allow you to position yourself and your business as a resource or industry mainstay. Plus, as more and more publications post and leave articles online, you may very well have a long-term presence on their site.

Sign Up: Receive the StartupNation newsletter!

Community announcement and message boards

Maybe it feels a bit old fashioned, but don’t take the community message board for granted. They can be a great way to spread the word about your business, especially if you’re just getting started.

Further, the right board can place your business right in front of a highly relevant audience. For example, a trendy new restaurant geared toward the 20-some crowd may find that a college campus message board can be very valuable in bringing in new customers.

Before you add your flyer or business card to a board, you may want to verify that you can do so. While many are open to the public, others have limits on solicitation. It’s always wise to read any community rules, notice what other types of info the board already contains, or simply inquire further with the powers that be.

A slim budget may seem like a big hurdle, and in some cases, it certainly can put a damper on everything from operational to marketing efforts, but when it comes to ad space, it shouldn’t represent a dead end.

There are plenty of free advertising opportunities to those who seek them out. All you have to do is find out where your audience spends their time and create engaging campaigns to push your business to the next level.

This article originally appeared on by Jennifer Lobb

Previous Article

What Does it Take to Run a Successful Marketing Campaign?

Next Article

How to Turn Your Passion Into a Successful Business

Related Posts
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
pay-per-click tips
Read More

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...
customer feedback
Read More

Are You Making these 3 Customer Feedback Mistakes?

Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...