Browsing Tag

google my business

31 posts
local search marketing
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How Local Search Marketing Can Generate a Surge in Offline Sales

Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
voice search
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5 Ways to Optimize Your Website for Voice Search

With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page to load and scrolling for answers. It also returns concise, accurate and fast results. A voice-first world is underway, with...
SEO metrics tools
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SEO for Beginners: Metrics and Must-Have Tools for Startups

Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google, and check the first, second, or perhaps third result that shows up. This means one thing: it’s imperative that you...
Werkheiser jewelers
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This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
Google My Business
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How to Promote Your Business to Local Customers Using Google My Business

Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who they are and what they do. Google uses location to provide users with the best possible experience and makes searching and discovering the information they desire fast and efficient. GMB is relevant for local searches because when...
small business saturday
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5 Free Ways to Market Your Business for Small Business Saturday

The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which can’t always provide the same...
SEO
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10 SEO Tips and Tactics to Improve Communication During COVID-19

We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in order to maintain streams of revenue. Whether your business falls under essential or non-essential, it's vital to keep the lines...
local business
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How to Bring Your Local Business Online

With the world going digital, brick-and-mortar business owners intuitively know that in order to take advantage of this trend and stay relevant, they must bring their business online, as well. But how exactly do you go local online? And where do you start? With tons of possible business profiles and platforms you can potentially create...
search rankings
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Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an anachronism. This is readily apparent if you look at the way we approach search rankings. E-commerce stores approach search rankings...
solopreneur
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Tips to Turn Your Solopreneur Venture Into a Real Money Maker

You’ve got an idea that will make you millions, right? Or, maybe you just want to make a little extra money on the side doing something you enjoy. Whatever your solopreneur goal is, I’ve got good news and bad news. The good news is that anyone can make it these days with hard work and...
marketing
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5 Quick and Actionable Marketing Ideas For Your Startup

Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However, if you are persistent, you will see results quickly. Branding your business Branding is the first and most important place...
advertising
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The Best Low-Cost Places for Advertising Your Business

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free. If you’re trying...
Pie Junkie
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Pie Junkie Uses Google to Bring Customers in for a Slice

For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out that we had a lot of friends who wanted help in the kitchen. So in 2010, we started a small...
Paws and Stripes
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Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets

Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
digital marketing
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4 Essential Digital Marketing Tactics for Multi-Location Businesses

A well-developed digital marketing strategy has become a must-have for multi-location businesses. Customers are shopping online more than ever before, with 56 percent of sales influenced by digital during the past year. While many businesses have mastered the basics of digital, the constantly evolving landscape requires brands to analyze their efforts regularly. Keeping up with...
Dreamstyle Remodeling
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Dreamstyle Remodeling Uses Google AdWords to Market its Services Across the U.S.

Dreamstyle Remodeling began offering remodeling services in 1989, installing window, bath, kitchen and other fixtures from major U.S. manufacturers. The business grew steadily from their original base in Albuquerque to multiple locations across the Southwest, including Santa Fe, Tucson, Phoenix, Prescott Valley, Boise and San Diego. For years, their primary customers were baby boomers, but...
iFixOmaha
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This Wireless Device Startup Outgrew National Competitors by Embracing Google

Anyone who's had a wireless device break knows the panic that subsequently sets in. It needs to be fixed—and fast. Jason DeWater, who’d been tinkering with things since sixth grade, had a passion for repairing microelectronics. When his brother-in-law's iPhone earpiece speaker broke, he fixed it. This led to him launching a mobile repair service...
Riffraff
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Riffraff Uses Google AdWords to Grow Main Street Boutique

When she founded Riffraff in 2009 as a senior at the University of Arkansas, Kirsten Blowers shared her unique eye for design with the city she loved. “We're very community-based. We absolutely love Fayetteville,” Kirsten says. Riffraff is a home-grown Arkansas fashion boutique, designed for women by women. Her vision has since blossomed from a...
Consumers
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6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that there are a plethora of additional free and inexpensive resources to help that process along? Below are just a few options...