facebook for business Archives

Facebook and the Reality of Privacy on Social Media

Originally published April 13, 2018. Social media forever changed the manner in which people interact with the world and communicate with one another. It also sparked a colossal shift in the ways that businesses market...

byDan Goldstein and Daniel Brophy

October 6, 2021

4 Painless Ways to Secure Your Facebook Business Page

Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an estimated 50 million users' data at risk. That's 50 million people whose personal information could have fallen...

byJustin E. Crawford

October 5, 2021

10 Tips to Stay Ahead of the Facebook Ad Marketing Curve

In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a daily basis. For every guru who scales their business using a formula, you’ll find 10 others who...

byAndrew Molz

August 2, 2019

8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company

If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most....

byThe Oracles

August 1, 2019

How to Cultivate Your Community with Facebook Groups

In the 1940’s, American Psychologist Abraham Maslow theorized that belonging is an essential human need, which rings true for most people. We want to belong and interact with others who have shared experiences or similar...

bySherry Holub

June 20, 2019

The Best Low-Cost Places for Advertising Your Business

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case....

byNav

May 18, 2019

Why Your Startup Needs its Own Facebook Chatbot

Paying for additional team members can be a real struggle while you’re launching your startup. But get your customer service game wrong, and it won’t be long before your startup closes its doors. Thankfully, there...

byG. John Cole

October 20, 2018

Why Your Startup’s Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram or countless other platforms. Not long ago, it was easy for a startup to simply create social...

byBruce Hakutizwi

June 23, 2018

How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you...

byEmma Knightly

June 1, 2018

An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s...

byLuke Doyle

April 28, 2018

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact,...

byMeredith Wood

April 23, 2018

3 Ways to Sell More of Your Products and Services With the Traffic You Already Have

Most entrepreneurs think that, in order to sell more of their products and services, they need more traffic, more visitors, more page hits, to spend more money on advertising, etc. While I totally get it...

byHernan Vazquez

March 22, 2018

The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...

byTyler Hakes

February 22, 2018

How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand

When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different...

byHernan Vazquez

February 7, 2018

5 Hacks for Startup Marketing on a Budget

If you’re operating a startup, nothing’s more critical than getting your name out there and grabbing attention. The expense of marketing means many startups are effectively dead in the water before they get a chance...

byLarry Alton

February 4, 2018

4 Essential Digital Marketing Tactics for Multi-Location Businesses

A well-developed digital marketing strategy has become a must-have for multi-location businesses. Customers are shopping online more than ever before, with 56 percent of sales influenced by digital during the past year. While many businesses...

byMDG Advertising

January 21, 2018

The Ultimate Guide to Social Media Competitions for Startups

Social media competitions have been an effective tool in the startup world for years, for the veterans as much as the new kids on the block. If handled correctly, they can have a huge impact...

byTeam Umbrella

January 20, 2018

4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned...

byMeg Goodman

December 12, 2017

3 Simple Steps to Measure the ROI of Facebook Ads

I'm not sure if Mark Zuckerberg had advertising in mind all along, or if Facebook's revenue model occurred as a natural development of its data. Over the years, it has become the most powerful social...

byHanna Kassis

July 28, 2017

How to Find and Connect with Your Audience on Social Media [VIDEO]

How would you like to find and attract the right potential clients and partners to help your business grow? With the right strategy, social media is a great tool to make that happen. In fact, a...

byKate Volman

July 25, 2017