Browsing Tag

facebook for business

30 posts
facebook
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Facebook and the Reality of Privacy on Social Media

Originally published April 13, 2018. Social media forever changed the manner in which people interact with the world and communicate with one another. It also sparked a colossal shift in the ways that businesses market and advertise themselves. Facebook stands out as the clear leader in this space, with its massive global user base, expansive...
facebook business
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4 Painless Ways to Secure Your Facebook Business Page

Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an estimated 50 million users' data at risk. That's 50 million people whose personal information could have fallen into the wrong hands. In light of the breach, Facebook took safety precautions securing an estimate 40 million users' data....
facebook ad
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10 Tips to Stay Ahead of the Facebook Ad Marketing Curve

In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a daily basis. For every guru who scales their business using a formula, you’ll find 10 others who achieved success at scale using 10 totally different methods. We test our hypothesis, and then based on the data analysis...
social media
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8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company

If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most. Understand the platforms   There’s definitely a science to social media. Consider what each platform can do for you and...
facebook group
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How to Cultivate Your Community with Facebook Groups

In the 1940’s, American Psychologist Abraham Maslow theorized that belonging is an essential human need, which rings true for most people. We want to belong and interact with others who have shared experiences or similar interests. Tapping into this human need forms deeper bonds with those you form connections with. Roy Baumeister and Mark Leary...
advertising
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The Best Low-Cost Places for Advertising Your Business

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free. If you’re trying...
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Why Your Startup Needs its Own Facebook Chatbot

Paying for additional team members can be a real struggle while you’re launching your startup. But get your customer service game wrong, and it won’t be long before your startup closes its doors. Thankfully, there is a way to ensure your first customers get the service they need without the need to add inordinate numbers...
ads
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Why Your Startup’s Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram or countless other platforms. Not long ago, it was easy for a startup to simply create social media profiles on Twitter and Facebook, and begin sharing information about its products or services. However, due to constantly changing...
social media
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How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
facebook
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An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as...
facebook
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How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
content marketing
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The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and brands reach their audience. The prospect of a shifting landscape can be scary, but with the right understanding of coming...
marketing
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5 Hacks for Startup Marketing on a Budget

If you’re operating a startup, nothing’s more critical than getting your name out there and grabbing attention. The expense of marketing means many startups are effectively dead in the water before they get a chance to sail. Do you know how to pursue marketing efficiently and effectively while you’re on a tight budget? The challenge...
digital marketing
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4 Essential Digital Marketing Tactics for Multi-Location Businesses

A well-developed digital marketing strategy has become a must-have for multi-location businesses. Customers are shopping online more than ever before, with 56 percent of sales influenced by digital during the past year. While many businesses have mastered the basics of digital, the constantly evolving landscape requires brands to analyze their efforts regularly. Keeping up with...
social media
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The Ultimate Guide to Social Media Competitions for Startups

Social media competitions have been an effective tool in the startup world for years, for the veterans as much as the new kids on the block. If handled correctly, they can have a huge impact on traffic, engagement, awareness; whatever your KPI may be. They can also be very difficult to put together effectively, so...
holiday marketing
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4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned into a full-blown flood, leaving a slim chance that your marketing messaging is being viewed by your target audience. Sitting...
Facebook ads
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3 Simple Steps to Measure the ROI of Facebook Ads

I'm not sure if Mark Zuckerberg had advertising in mind all along, or if Facebook's revenue model occurred as a natural development of its data. Over the years, it has become the most powerful social media platform to advertise on. The reason why is due to the granularity with which you can target your audience....
Audience
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How to Find and Connect with Your Audience on Social Media [VIDEO]

How would you like to find and attract the right potential clients and partners to help your business grow? With the right strategy, social media is a great tool to make that happen. In fact, a variety of these platforms have completely transformed the way we connect with our audience (and fellow entrepreneurs) online. When done correctly,...