Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as analysis of what your return on investment is, otherwise it isn’t time well spent.
Luckily, Facebook makes it possible for you to decipher everything you need to know when it comes to your page and how posts are performing. Taking a glance at the information available within Facebook Insights and then never going back again is a hugely missed opportunity for your business.
Of course, you can see when someone likes your posts and how many people like or follow your page without a deep dive into Insights, but this is where you can find out more about who the your audience and how they engage. Within Insights, you can see the demographics of your followers, as well as that information for all of the people your posts are reaching.
Insights also help you keep an eye on your competitors in order to learn what is working for them. You can also see the types of pages your followers like and track those, which can be a useful benchmarking tool when comparing the performance of their posts with yours.
Promoted posts can be an excellent way to expand your reach with a top piece of content. Insights come greatly in handy here, as you can monitor your boosted posts, while getting a better idea of what types of content will be successful when you promote them.
Insights can also provide valuable information about when the best time to post is by telling you when your fans are online. They can also show you which types of call to action buttons are delivering the best results for your page.
The best way to utilize the information you’ll find in the infographic below is to experiment with your startup’s Facebook posts. Rather than throwing content out there and hoping it will work, you’ll base your strategy on the data of what really works and what doesn’t.