Browsing Tag

ROI

29 posts
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
efficiency
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5 ROI-Boosting Tips to Improve Your Startup’s Efficiency in 2020

“Move fast and break things” is one of the most famous Silicon Valley axioms. Made popular by Facebook’s Mark Zuckerberg, the saying became a mantra for the way an entire startup culture operated. That’s changing, though, to an increased emphasis on slowing down and taking the time to get things right. As financial executive Larry Fink put...
content marketing
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5 Reasons Why Entrepreneurs Need Content Marketing

If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign is for you, consider the fact that 91 percent of B2B marketers use content marketing.  Here are the five main...
social media marketing
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Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social media plan, it’s difficult to track whether your content is producing a favorable ROI. Did that popular Facebook post actually...
bootstrapping
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The Art of Bootstrapping: How to Start a Business with Little to No Money

Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to Dictionary.com, when used as a verb, bootstrapping means to “help oneself without the aid of others.” In the business world, it’s often a reference to the financial end of starting up a business with very little capital, little...
investors
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How to Prepare Before Pitching Your Business to Investors

Several years ago, I was trying to raise capital for my business. I spent months working with a particular venture capitalist. After months of runaround, we ultimately got nowhere with the VC. Emails went unanswered and we were back to square one. As it turns out, I wasn’t the only entrepreneur to have this experience...
content marketing
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How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to entice your customers. However, this is only half of the job. To ensure you're doing the right thing and actually...
capital
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The 3 Stories You Need to Tell During a Capital Raise

What’s the best way to really get someone to listen and draw them in? Storytelling has been the medium of choice for communicators and entrepreneurs since the beginning of time. To connect with another person, you need to meet them where they are, find common ground and give them someone (or something) to root for....
e-commerce
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5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your business and stay ahead of your competitors. Go agile Brands can develop a more agile and efficient way of working...
Email marketing
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How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a look at Generation X and Generation Y: how can startups craft email marketing campaigns that will resonate with them? By...
marketing
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(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it comes to your startup’s marketing strategy, there are also some “classic” elements that will always be important, such as: Understanding...
facebook
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An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as...
SEO
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3 Metrics to Forecast (and Boost) Your SEO Revenue

Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies like SEO have become more important than ever, it has become increasingly difficult for companies to forecast with accuracy. Sixty one percent of companies listed growing their organic SEO presence as their most important inbound marketing priority...
budget
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How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience these days, it’s also challenging to identify the best marketing methods. So where do you start in this process, and...
pay-per-click
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How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing allows you to measure and track return on investment (ROI), regularly test the market you are competing in and drive...
marketing budget
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5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let this be the year you get serious about your marketing plan and spending! Use these tips to help create a...
owners
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Why Creating a Company of Owners is Smart Business

A company of owners is a company of engaged individuals. Company culture has been an increasingly important focus of startup businesses over the last decade. In fact, a study led by Columbia Business School showed that more than 50 percent of survey respondents felt that corporate culture has an influence on productivity, creativity, profitability, firm...