ROI Archives

5 ROI-Boosting Tips to Improve Your Startup’s Efficiency in 2020

“Move fast and break things” is one of the most famous Silicon Valley axioms. Made popular by Facebook’s Mark Zuckerberg, the saying became a mantra for the way an entire startup culture operated. That’s changing, though,...

byLucas Miller

December 26, 2019

5 Reasons Why Entrepreneurs Need Content Marketing

If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign...

byMaja Talevska

November 9, 2019

Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social...

byMDG Advertising

June 7, 2019

The Art of Bootstrapping: How to Start a Business with Little to No Money

Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to Dictionary.com, when used as a verb, bootstrapping means to “help oneself without the aid of others.” In the...

bySimon Slade

March 21, 2019

How to Prepare Before Pitching Your Business to Investors

Several years ago, I was trying to raise capital for my business. I spent months working with a particular venture capitalist. After months of runaround, we ultimately got nowhere with the VC. Emails went unanswered...

byAustin Stofer

March 5, 2019

How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...

byEllan Dineen

March 3, 2019

The 3 Stories You Need to Tell During a Capital Raise

What’s the best way to really get someone to listen and draw them in? Storytelling has been the medium of choice for communicators and entrepreneurs since the beginning of time. To connect with another person,...

byDavid Ciccarelli

August 6, 2018

5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your...

byEmily Marchant

June 22, 2018

How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a...

byLiviu Tanase

June 15, 2018

Beyond Facebook and LinkedIn: Social Media Strategies for Your Business

If you are self-employed or run a startup, not using social media to help boost sales is like going to the plate with a 6-inch bat—you're much more likely to strike out. What many entrepreneurs...

byRebecca Wessell

June 6, 2018

(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it...

byBruce Hakutizwi

June 3, 2018

How to Create Exceptional Calls to Action on Your Startup’s Landing Pages

While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s...

byLucas Miller

May 18, 2018

An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s...

byLuke Doyle

April 28, 2018

3 Metrics to Forecast (and Boost) Your SEO Revenue

Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies like SEO have become more important than ever, it has become increasingly difficult for companies to forecast...

byHamlet Batista

April 27, 2018

How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience...

byKeith Tully

April 19, 2018

How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing...

byRyan Jackson

April 12, 2018

5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let...

bySusan Guillory

March 14, 2018

How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand

When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different...

byHernan Vazquez

February 7, 2018

Why Creating a Company of Owners is Smart Business

A company of owners is a company of engaged individuals. Company culture has been an increasingly important focus of startup businesses over the last decade. In fact, a study led by Columbia Business School showed...

byStephanie Breedlove

November 14, 2017

How to Prep Your Side Hustle to Become a Full-Time Business

For many entrepreneurs, there comes that inevitable moment where balancing a full-time job with a growing side hustle just can’t be done anymore. It is time to take the next step and transition out of...

byDeborah Sweeney

September 25, 2017