Paid Search vs. Paid Social: Finding the Right Fit for Your Small Business
In online advertising, understanding the nuances between paid search and paid social can significantly impact your marketing strategy…
Browsing Tag
ROI
29 posts
7 Reasons Startups Should Leverage WhatsApp for Marketing
For startups searching for innovative ways to reach and engage their audience effectively, take a look at WhatsApp.…
5 ROI-Boosting Tips to Improve Your Startup’s Efficiency in 2020
“Move fast and break things” is one of the most famous Silicon Valley axioms. Made popular by Facebook’s…
5 Reasons Why Entrepreneurs Need Content Marketing
If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses,…
Determining the ROI of Social Media Marketing
Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine…
The Art of Bootstrapping: How to Start a Business with Little to No Money
Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to Dictionary.com,…
How to Prepare Before Pitching Your Business to Investors
Several years ago, I was trying to raise capital for my business. I spent months working with a…
How (and Why) to Measure Your Content Marketing ROI
You know how important content marketing is to your business. Your audience is online, and you’ve got to…
The 3 Stories You Need to Tell During a Capital Raise
What’s the best way to really get someone to listen and draw them in? Storytelling has been the…
5 Ways to Future-Proof Your E-Commerce Brand
In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to…
How to Target Your Email Marketing to Generations X and Y
Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that…
Beyond Facebook and LinkedIn: Social Media Strategies for Your Business
If you are self-employed or run a startup, not using social media to help boost sales is like…
(Should You) Eliminate These 3 Marketing Elements You Don’t Need?
From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go…
How to Create Exceptional Calls to Action on Your Startup’s Landing Pages
While there are plenty of tactics you can use to increase the appeal of your landing page, few…
An Entrepreneur’s Guide to Facebook Insights for Business
Facebook for Business can be a powerful tool to help startups build an audience for their product or…
3 Metrics to Forecast (and Boost) Your SEO Revenue
Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies…
How Much Budget Should You Allocate to Marketing Your Business?
Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical…
How to Use Pay-Per-Click to Help Grow Your Startup
You just launched a startup company, and there are countless things you have on your “to do” list.…
5 Tips for Creating a Startup Marketing Budget
You’re off to a great start this year, and you’re ready to invest more in marketing your startup…
How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand
When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising…