One Quick Website Fix to Gain More Leads
To gain more leads, you’ll need your website visitors to take a specific action. The problem is that many of them don’t want to sign up, fill in your contact form or pay now. This...
Browsing Tag
call to action
23 posts
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...
6 Tactics for Incredible Customer Onboarding Emails
Onboarding emails are one of the first things a new user sees when they sign up for a service. To some, they’re helpful, while others see them as a nuisance — like instant spam mail. That...
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing...
The 4 Key Pillars of Instagram Success
Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your...
7 Form Conversion Killers (and How to Avoid Them)
More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike,...
9 Essential Qualities of Successful Crowdfunding Campaigns
Online crowdfunding sounds like a no-brainer. Once you have a terrific business idea, your target audience helps you fund the business to get it off the ground. Right? It’s only once entrepreneurs start promoting their...
7 Ways to Boost Your Content Strategy
If you've been producing content for a while, either on behalf of your business or brand, you might fear that your well of creative ideas is running dry. Yes, it's difficult to be inspired all...
12 Startup Web Design Trends to Give Your Brand a Boost
When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design...
How to Create Exceptional Calls to Action on Your Startup’s Landing Pages
While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s...
4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed
If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall...
An Entrepreneur’s Guide to Facebook Insights for Business
Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s...
Why Content Marketing Doesn’t End with a Pageview
One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to...
How to Use Pay-Per-Click to Help Grow Your Startup
You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing...
5 Landing Page Tips to Increase Web Conversions
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can...
The 10-Day Plan for Launching an E-Commerce Startup
Successfully growing an e-commerce business requires careful consideration and due diligence. There’s obviously a lot of work that goes into planning and formulating an e-commerce business, but the real hustle comes when you’re ready to...
How to Produce Juicy Content That Catches Eyeballs
Where I live in Los Angeles, I constantly see billboards for popular YouTubers, which tells me that Google is investing a lot of money into helping popular brands succeed. More and more frequently, we are...
5 Ways to Integrate Content Into Your Existing Marketing Strategy
If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing,...
Budget-Friendly Strategies to Market Your Business Blog
As a busy business owner, you need everything you do to matter. Maintaining a relevant blog is hard work and it's important that your content facilitates your goals and produces results. Blogging just for the sake of...
5 Ways to Create a More Engaging Website Experience
On the surface, starting a company seems fairly easy, right? There are more than 18 million businesses in the U.S. alone, so how hard could it be? Well, starting a business isn’t rocket science, but creating a...