Chris Byers

2 posts
Chris Byers is the CEO of Formstack, an Indianapolis-based company offering an online form and data-collection platform. Prior to Formstack, Byers co-founded an international nonprofit that was built via remote relationships among partners in Europe, Africa and the United States.
email marketing
Read More

Email Marketing: Top 5 Reasons to Verify Your Email Data

Email marketing may seem easy, but there’s more to it than meets the eye. Carefully crafting the right content is key, but the job doesn’t end there. From ensuring email templates are mobile and desktop responsive, to segmenting lists, embedding prudent links, A/B testing for better response and open-rates and even scheduling distribution times, the...
conversion
Read More

7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for five common problems you may face when it comes to form...