7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates.

Read on for five common problems you may face when it comes to form conversion on your startup’s website:

  1. Using social media incorrectly: Be weary of making visitors sign up for a new account, as 86 percent of users won’t do so if it requires a registration process. However, 77 percent of users are comfortable with single sign-on using an existing social media account.
  2. Flat calls to action: Conversion rates jump by as much as 320 percent when an additional word is added to “Submit.” For example, “Submit Now” or “Submit Form.” Liven up your CTA with a clear direction for increased conversions.
  3. Lacking marketing strategy: Email marketing works. As many as 68 percent of companies report a strong return on investment. Make sure to keep email a prominent marketing strategy in your startup’s toolbox.
  4. Slow load times: Slow load times can be a killer for conversion. Ensure your website is optimized for fast load times on desktop and mobile platforms.
  5. No empirical evidence: More than 70 percent of Americans are turning to product reviews during the research phase of their buyer journey, and 63 percent of consumers are more likely to purchase from a site featuring product reviews and ratings.
  6. Opt for autofill: Utilizing social media profiles to autofill form data boosts completion rates by as much as 189 percent.
  7. Keep it short: The average adult attention span is eight seconds. Keeping content short and to the point will help drive conversions.


Sign Up: Receive the StartupNation newsletter!

Previous Article

How to Be a Mentor When You’ve Never Been One Before

Next Article
True Fans

Profitable Podcasting: Build Your Nation of True Fans

Related Posts
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
customer feedback
Read More

Are You Making these 3 Customer Feedback Mistakes?

Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...
importance of SEO
Read More

The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...