7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates.

Read on for five common problems you may face when it comes to form conversion on your startup’s website:

  1. Using social media incorrectly: Be weary of making visitors sign up for a new account, as 86 percent of users won’t do so if it requires a registration process. However, 77 percent of users are comfortable with single sign-on using an existing social media account.
  2. Flat calls to action: Conversion rates jump by as much as 320 percent when an additional word is added to “Submit.” For example, “Submit Now” or “Submit Form.” Liven up your CTA with a clear direction for increased conversions.
  3. Lacking marketing strategy: Email marketing works. As many as 68 percent of companies report a strong return on investment. Make sure to keep email a prominent marketing strategy in your startup’s toolbox.
  4. Slow load times: Slow load times can be a killer for conversion. Ensure your website is optimized for fast load times on desktop and mobile platforms.
  5. No empirical evidence: More than 70 percent of Americans are turning to product reviews during the research phase of their buyer journey, and 63 percent of consumers are more likely to purchase from a site featuring product reviews and ratings.
  6. Opt for autofill: Utilizing social media profiles to autofill form data boosts completion rates by as much as 189 percent.
  7. Keep it short: The average adult attention span is eight seconds. Keeping content short and to the point will help drive conversions.


Sign Up: Receive the StartupNation newsletter!

Previous Article

How to Be a Mentor When You’ve Never Been One Before

Next Article
True Fans

Profitable Podcasting: Build Your Nation of True Fans

Related Posts
Read More

WJR Business Beat: The Customer Is King (Episode 412)

On today's Business Beat, Jeff Sloan tells small businesses what they need to do to keep customers happy. Tune in below to learn more about the Raydiant survey results on what consumers want:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...