conversion rate Archives

Optimize Your Business Homepage to Increase Your Conversion Rate

Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely...

byAdam Steele

April 15, 2022

5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...

byJustin McGill

February 12, 2022

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike,...

byChris Byers

September 29, 2018

Take a New Approach to Website Usability for Better Conversions

Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design...

byMichael Georgiou

August 24, 2018

How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...

byElijah Masek-Kelly

June 14, 2018

Treating Content Marketing Like a Product for Higher Conversions and More Sales

The landscape of content marketing is changing. While it still can be a cost-effective way to generate leads and sales, it’s getting tougher. Part of this is because of oversaturation; to put it bluntly, everyone...

byRuben Gamez

May 16, 2018

4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed

If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall...

byMyCorporation

April 30, 2018

An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing

Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider...

byRyan Jackson

April 23, 2018

How Small Businesses Can Keep a Handle on Social Media

Getting a Handle on Social Media According to a survey sponsored by LinkedIn, 81% of small businesses now report using social media to drive growth. And, with 46% of consumers stating they look to social...

byDeborah Sweeney

November 5, 2014

Increase conversion rate from your marketing efforts

Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal...

byJoshua Crawford

October 31, 2014

Why You Need to be Obsessed with Your Conversion Rate

Are you obsessed? Are you totally and utterly obsessed? With your website's conversion rate, that is! Your website's conversion rate is the percentage of times that your website visitors take the actions you most highly...

byTom Shapiro

September 23, 2009

Improve Website Navigation & Improve Your Conversion Rates

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site. Good website navigation leads to new customers and increased conversion...

byTom Shapiro

July 14, 2009

The Mid-Year Website Checkup

We're approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be...

byTom Shapiro

June 17, 2009

19 Ways to Increase Your Website Conversions

How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your...

byTom Shapiro

May 12, 2009