Browsing Tag
conversion rate
15 posts
Optimize Your Business Homepage to Increase Your Conversion Rate
Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely you put a lot of effort into getting your homepage right. But, it’s important that you continue to tweak and...
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...
7 Form Conversion Killers (and How to Avoid Them)
More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for five common problems you may face when it comes to form...
Take a New Approach to Website Usability for Better Conversions
Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design and code are critical, but many startups do this without taking into account the changing ways we use technology. Not...
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
Treating Content Marketing Like a Product for Higher Conversions and More Sales
The landscape of content marketing is changing. While it still can be a cost-effective way to generate leads and sales, it’s getting tougher. Part of this is because of oversaturation; to put it bluntly, everyone is doing it. According to data from 2017, 88 percent of B2B marketers in North America use content marketing. Not...
4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed
If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by...
An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing
Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
How Small Businesses Can Keep a Handle on Social Media
Getting a Handle on Social Media According to a survey sponsored by LinkedIn, 81% of small businesses now report using social media to drive growth. And, with 46% of consumers stating they look to social media before making any major purchase, it’s obvious that social media has become the next, major marketing platform. Start-ups, however,...
Increase conversion rate from your marketing efforts
Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal on your site - be that making a purchase or completing an enquiry form. Naturally, the higher this rate is...
Why You Need to be Obsessed with Your Conversion Rate
Are you obsessed? Are you totally and utterly obsessed? With your website's conversion rate, that is! Your website's conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be...
Improve Website Navigation & Improve Your Conversion Rates
When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site. Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer? So, in the spirit of creating many happy site...
The Mid-Year Website Checkup
We're approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made? June and July are great times of the year to review and evaluate your website's performance, and to give...
19 Ways to Increase Your Website Conversions
How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your bottom line by increasing the percentage of site visitors who take the actions on your site that you value. To...