How to Lower Customer Acquisition Costs Without Sacrificing Lead Quality
Lead generation is expensive, but throwing more money at it rarely fixes the problem. For founders and lean…
Browsing Tag
marketing strategy
55 posts
Why Startups Stall After Early Traction: The Positioning Trap
There’s a specific, quiet kind of panic that sets in for a founder when the early adopter surge…
5 Frightening Causes of Small Business Failure
This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your…
4 Quick Wins for Marketing Your Health Care Startup
With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as…
4 Personal Branding Strategies for Startup Founders
Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college…
Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according…
Email Marketing in the Age of the Critical Consumer
As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are…
Clicks to Bricks: Is an Omnichannel Strategy Right for You?
One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing…
5 Things You Need to Do Before Approaching an Investor
Would you be surprised to know that some of the most innovative startup ideas fail to secure investor…
7 Form Conversion Killers (and How to Avoid Them)
More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart…
How to Understand Your Own Business Better Through Competitive Analysis
From a marketing perspective, understanding your competition and what they are doing is essential to a successful business.…
4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content
User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and…
The Startup Playbook for Account-Based Marketing
For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The…
Want to Launch a Subscription Service Like Amazon Prime? Do These 3 Things First
With free shipping and the ability to read, shop and stream movies and music on your electronic devices,…
Everything You Need to Know About Modern Consumer Shopping Habits
In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections…
5 Landing Page Tips to Increase Web Conversions
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page,…
Artificial Intelligence: What Small Businesses Need to Know
Today, the possibilities of artificial intelligence (AI) are within the reach of almost every small business. Contemporary artificial…
3 Key Elements of a Content Marketing Strategy That Builds Trust
A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is…
Why the Future of Marketing is About Relationships
A couple of weeks ago, I participated in a Twitter chat hosted by Marketo about social selling. If…
How to Get Started with Real-Time Mobile Marketing
You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf…