Browsing Tag

marketing strategy

53 posts
Small business failure
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5 Frightening Causes of Small Business Failure

This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential for small business failure is. "My business is fine," you think, and that might be true.Yet, consider: does anyone ever...
omnichannel
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Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts

It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
email marketing
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Email Marketing in the Age of the Critical Consumer

As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes, social media is certainly not the only online tool your customers are using. In fact, it might not even be...
omnichannel
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Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...
investor
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5 Things You Need to Do Before Approaching an Investor

Would you be surprised to know that some of the most innovative startup ideas fail to secure investor funding? Although many startups focus on perfecting their concept, the idea itself is one of the least weighted factors considered by investors. Startup investors listen to pitches constantly, and while they are presented with many “great ideas,”...
conversion
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7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for five common problems you may face when it comes to form...
competitive analysis
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How to Understand Your Own Business Better Through Competitive Analysis

From a marketing perspective, understanding your competition and what they are doing is essential to a successful business. Conducting a competitive analysis will allow you the opportunity to look at your competition with a critical eye on their marketing efforts and will provide you with some insight that can be used to make your startup's...
user-generated content
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4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content

User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content, the use of UGC has been repeatedly proven to increase engagement, conversions and overall brand perception when it’s done right....
account-based marketing
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The Startup Playbook for Account-Based Marketing

For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading up sales funnels. The more traffic you could attract, the better your chances of finding the keepers, even if you...
subscription service
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Want to Launch a Subscription Service Like Amazon Prime? Do These 3 Things First

With free shipping and the ability to read, shop and stream movies and music on your electronic devices, Amazon Prime's subscription service couldn’t be more spot-on about its membership offerings. Many entrepreneurs might see how successful Prime’s service is and want to emulate that success. But where do you begin? If you’re considering launching a...
modern consumer
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Everything You Need to Know About Modern Consumer Shopping Habits

In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made an online purchase at some point in their lives, 80 percent having done so in the last month alone. These...
artificial intelligence
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Artificial Intelligence: What Small Businesses Need to Know

Today, the possibilities of artificial intelligence (AI) are within the reach of almost every small business. Contemporary artificial intelligence is not only equivalent to the human mind for some particular tasks, but goes beyond what can be asked of mortal employees when it comes to the 9 to 5. In business, there are a few specialized...
Content marketing
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3 Key Elements of a Content Marketing Strategy That Builds Trust

A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is creating an investment app for a very specific market with very specific needs. A couple of days after that, I was in Austin for a speaking engagement where I was brought in to explain what credit card...
Marketing
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Why the Future of Marketing is About Relationships

A couple of weeks ago, I participated in a Twitter chat hosted by Marketo about social selling. If you’re not entirely familiar with the term, social selling is about utilizing social channels where your audience is — like Facebook and Instagram — to discover and build rapports with sales prospects. When social selling is done...
mobile marketing
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How to Get Started with Real-Time Mobile Marketing

You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize this mobile marketing trend to your advantage. Consider real-time mobile marketing, which, due to its rising popularity, could almost be...
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How to Create Long Term Value with Content Marketing

Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words on a page. Even if you invest heavily in creating great content, it can sometimes seem like a never-ending rat...
Personal branding
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4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...
Startup app
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7 Steps to Developing a Startup App

Developing your first startup app can be confusing and frustrating, but before you start skimming through this article, stop and ask yourself one important question: “Why do I want to build an app?” While developing an app for some pocket money is a three month side project, launching your own startup is a life changing decision....
snapchat
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The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which is causing a massive influx of ad dollars to the web. In the past two years, there has been an...