Browsing Tag


9 posts
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Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts

It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
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9 Essential Qualities of Successful Crowdfunding Campaigns

Online crowdfunding sounds like a no-brainer. Once you have a terrific business idea, your target audience helps you fund the business to get it off the ground. Right? It’s only once entrepreneurs start promoting their idea that the true difficulty of crowdfunding becomes real. When you consider that only 30 percent of crowdfunding campaigns achieve...
content game
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7 Ways to Boost Your Content Strategy

If you've been producing content for a while, either on behalf of your business or brand, you might fear that your well of creative ideas is running dry. Yes, it's difficult to be inspired all the time, but the fear of running out of ideas shouldn't be taken too seriously. There is always a new...
web design
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12 Startup Web Design Trends to Give Your Brand a Boost

When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design and take a brand from good to great. Plus, startups need all the help they can get to ensure they...
call to action
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4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed

If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by...
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An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as...
SaaS businesses
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8 Creative Ways for SaaS Businesses to Generate Leads

Software as a Service businesses (SaaS) know that sometimes it can be very challenging to find new paying customers. There are many channels waiting to be exploited, but not all of them work for every small business. A SaaS is a different type of business that requires different marketing strategies for customer acquisition. There are many...