Browsing Tag
cta
9 posts
Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
9 Essential Qualities of Successful Crowdfunding Campaigns
Online crowdfunding sounds like a no-brainer. Once you have a terrific business idea, your target audience helps you fund the business to get it off the ground. Right? It’s only once entrepreneurs start promoting their idea that the true difficulty of crowdfunding becomes real. When you consider that only 30 percent of crowdfunding campaigns achieve...
7 Ways to Boost Your Content Strategy
If you've been producing content for a while, either on behalf of your business or brand, you might fear that your well of creative ideas is running dry. Yes, it's difficult to be inspired all the time, but the fear of running out of ideas shouldn't be taken too seriously. There is always a new...
12 Startup Web Design Trends to Give Your Brand a Boost
When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design and take a brand from good to great. Plus, startups need all the help they can get to ensure they...
How to Create Exceptional Calls to Action on Your Startup’s Landing Pages
While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s attention, but the CTA is what will convince them to sign up for a free trial, download your eBook or...
4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed
If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by...
An Entrepreneur’s Guide to Facebook Insights for Business
Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as...
5 Landing Page Tips to Increase Web Conversions
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can grow your business. So, let’s break it down. Why are landing pages important to your online marketing strategy? If you want...
8 Creative Ways for SaaS Businesses to Generate Leads
Software as a Service businesses (SaaS) know that sometimes it can be very challenging to find new paying customers. There are many channels waiting to be exploited, but not all of them work for every small business. A SaaS is a different type of business that requires different marketing strategies for customer acquisition. There are many...