Browsing Tag

return on investment

32 posts
business pitch funding
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How to Design and Deliver a Business Pitch That Secures Startup Funding

A business pitch is a presentation put together to entice an investor or group of investors. The goal of your pitch is to secure funding to proceed with your value proposition so you can take your idea to the market. Remember, the pitch process is about getting investors to back people; it’s not about backing...
e-commerce 2021
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5 Things E-Commerce Startups Should Focus on for Success in 2021

After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for dear life in 2021. Many businesses are still scrambling to move online, and big brands are diving into e-commerce in a way that may intimidate some smaller players who are looking to break out. So, to help...
social media
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Top Priority Social Media Tasks for the Time-Starved Entrepreneur

Nowadays, nearly everyone is supposedly a social media expert: you, your mom, your 10-year-old nephew. Most internet-savvy individuals have some degree of experience with Facebook, Instagram and Twitter. But, when it comes to enterprise-level social media, you must appreciate the subtleties of fostering an online persona. Using social media for personal reasons and using social...
content marketing
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5 Reasons Why Entrepreneurs Need Content Marketing

If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign is for you, consider the fact that 91 percent of B2B marketers use content marketing.  Here are the five main...
social media marketing
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Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social media plan, it’s difficult to track whether your content is producing a favorable ROI. Did that popular Facebook post actually...
bootstrapping
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The Art of Bootstrapping: How to Start a Business with Little to No Money

Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to Dictionary.com, when used as a verb, bootstrapping means to “help oneself without the aid of others.” In the business world, it’s often a reference to the financial end of starting up a business with very little capital, little...
investors
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How to Prepare Before Pitching Your Business to Investors

Several years ago, I was trying to raise capital for my business. I spent months working with a particular venture capitalist. After months of runaround, we ultimately got nowhere with the VC. Emails went unanswered and we were back to square one. As it turns out, I wasn’t the only entrepreneur to have this experience...
content marketing
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How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to entice your customers. However, this is only half of the job. To ensure you're doing the right thing and actually...
capital
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The 3 Stories You Need to Tell During a Capital Raise

What’s the best way to really get someone to listen and draw them in? Storytelling has been the medium of choice for communicators and entrepreneurs since the beginning of time. To connect with another person, you need to meet them where they are, find common ground and give them someone (or something) to root for....
e-commerce
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5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your business and stay ahead of your competitors. Go agile Brands can develop a more agile and efficient way of working...
Email marketing
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How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a look at Generation X and Generation Y: how can startups craft email marketing campaigns that will resonate with them? By...
marketing
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(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it comes to your startup’s marketing strategy, there are also some “classic” elements that will always be important, such as: Understanding...
facebook
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An Entrepreneur’s Guide to Facebook Insights for Business

Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s easy to put a lot of energy into Facebook, but that investment in time requires proper planning, as well as...
SEO
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3 Metrics to Forecast (and Boost) Your SEO Revenue

Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies like SEO have become more important than ever, it has become increasingly difficult for companies to forecast with accuracy. Sixty one percent of companies listed growing their organic SEO presence as their most important inbound marketing priority...
budget
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How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience these days, it’s also challenging to identify the best marketing methods. So where do you start in this process, and...
pay-per-click
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How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing allows you to measure and track return on investment (ROI), regularly test the market you are competing in and drive...
marketing
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5 Best Practices for Proving Marketing ROI

The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to determine what areas have been most successful and which should be budgeted for in the upcoming year. Proving the return on investment (ROI) of a particular marketing initiative can be challenging, especially since, most often, more than...
marketing budget
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5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let this be the year you get serious about your marketing plan and spending! Use these tips to help create a...
website
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What’s Your Website Worth and Where Can You Sell It?

As an internet entrepreneur, situations arise where you may need to sell your website and want to ensure you’re going to get the highest price possible. Before you list your website for sale, you’re going to want to understand what your website is worth, how to increase its value and how to make your website...