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7 posts
3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking
As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That said, to truly make this happen, the importance of quality backlinks for organic ranking cannot be overstated. Quality backlinks are...
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...
The Best Low-Cost Places for Advertising Your Business
Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free. If you’re trying...
Voice-Activated or Text Search: Don’t Be Led Blind by SEO Ranking
The voice assistant wars are heating up among Amazon Echo, Google Home and Apple HomePod and their respective voice-activated personas, like Alexa and Siri. To date, already nearly half of Americans use voice assistants. With increased usage comes an increased need for effective marketing, and that begs the question: "How can conventional SEO translate to...
An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing
Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
How to Drive Traffic and Increase Page Rank (Besides Keyword Optimization)
What purpose does a website serve if you don’t have any traffic? There are many tactics you can implement to help your website show up in top search engine result pages by driving traffic and interest to your site. For years, Google cited keyword optimization as the main driver to generate traffic and increase page...
5 Ways to Build Your Startup with Pay-Per-Click (PPC)
With so many online marketing techniques available, it’s difficult to know where to start when you launch a business. However, there are many good reasons why pay-per-click (or PPC) should be at the top of the list. Five ways you can use a PPC campaign to boost your startup: Get onto the first page of...