Browsing Tag

market demand

7 posts
product licensing deal
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10 Tips for Landing a Product Licensing Deal

When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize the product, or do you sign a product licensing deal with a preexisting company that already has the resources in...
social impact profit
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How Startups Can Balance Social Impact and Profit

Professor Henrietta Onwuegbuzie of Lagos Business School claims, “Being purpose-driven helps companies grow faster and make more money.” But what exactly does it mean to be a purpose-driven business, and how can startups balance social impact and profit? StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Why social impact is...
thrive
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How to Help Your Startup Thrive in Disrupted Market Conditions

When the macroenvironment (and the coronavirus pandemic is a macroenvironmental factor, if ever there was one) causes a disruption, it’s a good time for a startup to step back and review its overall strategy, business model and tactics. Let’s start with a big picture strategy issue, then cover a couple of tactical issues to help...
college coolersbyu
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How This Entrepreneur Revolutionized a Classic College Tradition

For those who never participated in Greek life during college, the custom of cooler painting might seem a bit odd. But as anyone who was part of a fraternity or sorority knows from experience, cooler painting has become one of the most popular traditions that Greek communities participate in today. Although it initially started as...
market
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How to Maintain Confidence in the Market for Your Small Business

Customer demand can be fickle. What’s hot one day can be totally counter-culture the next. How, then, can a startup or small business ensure that their product or service will still be marketable in the future? What steps can they take to ensure that they stay relevant and in-demand among their target market? While there’s...
money
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5 Money Questions Every Startup Needs to Answer

“Why do some startups fail?” In startup circles, this question is as common as “Why is the sky blue?” Common sense prevailing, one of the main reasons startups fail is that they run out of cash. While no one aims to burn through cash at an alarming rate, a lack of basic financial literacy definitely...
growing
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My Startup Isn’t Growing, What Should I Do?

The recipe for small business growth is an imprecise one. Mix one advertising campaign and two new salespeople and let rise? Or is it one social media marketing campaign and three new customer service reps? It’s tough to decipher and is based on your startup’s unique structure. If you’re thinking, “My business isn’t growing, what...