10 Tips for Landing a Product Licensing Deal
When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize...
Browsing Tag
market demand
6 posts
How Startups Can Balance Social Impact and Profit
Professor Henrietta Onwuegbuzie of Lagos Business School claims, “Being purpose-driven helps companies grow faster and make more money.” But what exactly does it mean to be a purpose-driven business, and how can startups balance social...
How to Help Your Startup Thrive in Disrupted Market Conditions
When the macroenvironment (and the coronavirus pandemic is a macroenvironmental factor, if ever there was one) causes a disruption, it’s a good time for a startup to step back and review its overall strategy, business...
How This Entrepreneur Revolutionized a Classic College Tradition
For those who never participated in Greek life during college, the custom of cooler painting might seem a bit odd. But as anyone who was part of a fraternity or sorority knows from experience, cooler...
How to Maintain Confidence in the Market for Your Small Business
Customer demand can be fickle. What’s hot one day can be totally counter-culture the next. How, then, can a startup or small business ensure that their product or service will still be marketable in the...
5 Money Questions Every Startup Needs to Answer
“Why do some startups fail?” In startup circles, this question is as common as “Why is the sky blue?” Common sense prevailing, one of the main reasons startups fail is that they run out of...