Browsing Tag

personas

9 posts
entrepreneurs
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3 Things Entrepreneurs Must Do to Increase Their Startup’s Chance of Survival

Entrepreneurship is often idealized — you can “be your own boss,” attain “financial freedom” and work a “four hour workweek” — right? Well, yes, those things are possible, especially in the long run. At least in the beginning, startup founders often enjoy an incredible amount of control over their day-to-day. And yes, entrepreneurship can lead...
ads
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Why Your Startup’s Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram or countless other platforms. Not long ago, it was easy for a startup to simply create social media profiles on Twitter and Facebook, and begin sharing information about its products or services. However, due to constantly changing...
content marketing
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What a Successful Content Marketing Team Looks Like

Content marketing remains one of the smartest investments a startup can make in the growth of their company. However, it’s not necessarily “cheap," as it takes a large investment of time and/or money to be effective. Too often, companies try to kick off content marketing efforts with a barebones team. They set out and hire a...
web series
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Everything Entrepreneurs Need to Create a Successful Web Series

The number of entrepreneurs using video for social media, sales and branded content is growing, and for a good reason. According to Cisco, global internet traffic from videos will make up 80 percent of all internet traffic by 2019. Furthermore, one in four customers loses interest if the company doesn’t have a video. Knowing this,...
audience
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Roles, Goals and Worries: A Simple Framework for Understanding Your Audience

One of the key elements of an effective content marketing strategy is defining your audience. We often hear about developing personas for our key audiences. One simple framework you can use to develop your personas and create insightful, actionable profiles of your audience is RGW, or roles, goals and worries. I previously touched on this approach...
content marketing
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The No. 1 Content Marketing Mistake Startups Make

There is a lot to learn when it comes to content marketing. It can be overwhelming for startup founders who are looking for information on how to implement content marketing and use it to grow their business. In the past, I’ve written on a lot of strategies, tactics and metrics that should go into your content marketing...
Content marketing
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5 Steps for Building a Simple Content Marketing Framework

The year 2017 is now underway and many startups are looking for new ways to bolster growth and increase engagement within their communities. We’ve seen time and time again that content marketing is an approach that can create long-term value for a brand and serve the needs of a business. But if you’re new to content...
Improve Your Marketing
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Improve Your Marketing with Culture Clues

The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural resonance, often Louisiana-based companies that are closely associated with the local community but that are national in scope. Brands like Luzianne, Zatarian’s, Sazerac and Community Coffee have to connect to the culture at large in order to...