Craft Email Campaigns That Resonate With Subscribers, Reach Goals
If you’ve been on the internet for a hot minute, you know that people are done reading content…
Browsing Tag
personas
10 posts
3 Things Entrepreneurs Must Do to Increase Their Startup’s Chance of Survival
Entrepreneurship is often idealized — you can “be your own boss,” attain “financial freedom” and work a “four…
Why Your Startup’s Budget Must Include Social Ads
As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram…
13 Fundamental Lessons to Improve Your Content Marketing Strategy in 2018 (and Beyond)
We’re mere days away from turning the page on 2017. It’s been a fun year for me and hopefully…
What a Successful Content Marketing Team Looks Like
Content marketing remains one of the smartest investments a startup can make in the growth of their company.…
Everything Entrepreneurs Need to Create a Successful Web Series
The number of entrepreneurs using video for social media, sales and branded content is growing, and for a…
Roles, Goals and Worries: A Simple Framework for Understanding Your Audience
One of the key elements of an effective content marketing strategy is defining your audience. We often hear…
The No. 1 Content Marketing Mistake Startups Make
There is a lot to learn when it comes to content marketing. It can be overwhelming for startup founders…
5 Steps for Building a Simple Content Marketing Framework
The year 2017 is now underway and many startups are looking for new ways to bolster growth and…
Improve Your Marketing with Culture Clues
The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural…