A deal usually has several parts: the hatching of the idea by one party, its conceptual embrace by the other side and finally the closing. In most cases, the first two phases of a transaction...
Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways...
Salespeople are the folks that open doors and close sales. They are responsible for generating the lifeblood of your business: revenue. However, your salespeople are also your frontline, and oftentimes the only touchpoint customers have...
When it comes to a small business, a penny saved truly is a penny earned. Continually cutting costs, even in tiny ways, goes directly to your bottom line. And there are more ways to save...
Grassroots marketing is the best way for your startup business to create awareness among potential customers and to establish a brand in whatever markets you’re targeting – local, regional or even national. There’s nothing fancy...