Browsing Tag

trademark

29 posts
trade secret
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Can a Trade Secret Protect Small Business Ideas?

What are the best ways to protect a business idea? You can protect intellectual property (IP) using one of four methods. The three most common protections are filing for a trademark, copyright or a patent. The fourth form of protection is a trade secret, and a trade secret can, indeed, protect small business ideas. What...
dba name
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What is a DBA? Benefits of Filing for a Doing Business As Name

As states start to transition tiers amid COVID-19, storefronts are beginning to increase indoor capacity and ease into doing business in the "new normal." Some brick-and-mortar business owners may be using this time to file paperwork for additional assets that can provide great benefits to their business. One such asset is a Doing Business As...
e-commerce product launch
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Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles

With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
software startup unicorns
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What Do Software Startup Unicorns Like OneStream and StockX Have in Common?

OneStream and StockX are two of the most recent unicorns to emerge out of Detroit’s thriving startup ecosystem. OneStream provides B2B corporate performance management (CPM) software, while StockX offers resellers a marketplace to sell shoes, electronics and other products. Despite differences in their products and target audiences, the two companies likely followed similar intellectual property...
business name
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How to Choose the Right Business Name for Your Startup

Starting a new business is exciting. For many entrepreneurs, nothing is more thrilling than building a business that solves a big problem in a unique way. Startup founders have to make many decisions in the days, weeks and months after starting a business. One of the most important decisions comes very early—you have to give...
llc michigan
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How to Form an LLC in Michigan

Starting a business is an exciting journey. For many entrepreneurs, starting a business is their chance to take their product to market, to become part of their local communities and to start making income from their own ventures. Many entrepreneurs choose a limited liability company (LLC) as a preferred vehicle for that journey. An LLC...
trademark
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How to Select a Business Name and Trademark It

Picking out a name for your business is an exciting step. As you start to brainstorm ideas for your company name, it's important to ask yourself a few questions, including: Does this name reflect my brand? Will customers be able to associate my offerings and services with this business name? Can my business name be...
Gen Z
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The Gen Z Guide to Starting a Business

Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant pivots with their business models and may be inspired to make similar moves. Why wait for a dream job when...
intellectual property
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5 Intellectual Property Considerations Startups Oftentimes Overlook

Many contestants on ABC’s hit show “Shark Tank” answer “yes” when asked if they have a patent, illustrating that startups may generally appreciate the importance of filing a patent application early to protect their innovations. However, there are a variety of options available when developing a company’s strategy for protecting its Intellectual Property (IP). StartupNation...
legal assets
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What Are the Legal Asset Must-Haves for E-Commerce Startups?

What else does an e-commerce business need after it has incorporated as a legal formation? Quite a few assets, actually! Depending on the kind of e-commerce business you start, you may prioritize registration for certain assets, but here are the top five to file for: Trademark Basic business operation license(s) Employer identification number (EIN) Doing...
Franchise
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What is a Franchise? The FranchiseHelp Primer and Quiz

Contrary to popular opinion, franchising extends far beyond food and retail. In recent years, franchises have become popular for the services and manufacturing sectors. The U.S. Census shows that in 2012, franchises alone accounted for $1.28 billion of sales. A franchise can be broken down into the following two specific categories: Product or trademark franchising This is...
intellectual property
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Intellectual Property Considerations for Your Startup

Starting your own business is a new and exciting challenge that can be rewarding, but overwhelming. From the beginning, it’s important to consider the intellectual property associated with your business and ensure its protection and availability for use. There’s nothing worse than building a business and a brand around a name, later to find out...
hashtag
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Social Media Marketing: Can You Trademark a Hashtag?

It’s been more than a decade since the hashtag made its debut on social media. Chris Messina proposed this tagging method on Twitter in 2007. While Twitter developers initially rejected it, it gained traction after users began employing it extensively to track what was happening with the San Diego forest fires in October of 2007....
intellectual property
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Securing Your Startup’s Intellectual Property Rights: Patent vs. Trade Secret

Entrepreneurs and emerging companies often look for ways to protect their valuable assets. They want to secure their ideas and ultimately enforce their rights around them. Traditionally, there are four types of intellectual property rights: patents, copyrights, trademarks and trade secrets. Patents and trade secrets are the two types of intellectual property rights that protect...
trademark
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What’s the Difference Between a Trademark and Copyright?

For entrepreneurs starting their first company, it’s easy to get confused with some of the small business jargon that comes with the territory. One of the most common mistakes is mixing up trademarks and copyrights. Which is which and what do they do? Do you need both or just one for your business? Let us...
side hustle
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How to Prep Your Side Hustle to Become a Full-Time Business

For many entrepreneurs, there comes that inevitable moment where balancing a full-time job with a growing side hustle just can’t be done anymore. It is time to take the next step and transition out of the traditional 40 hour workweek in favor of becoming an entrepreneur and growing your small business. Don’t let the calm...