Is Your Website Putting Your Business At Risk?
Jessica Eaves Mathews is America’s Advocate for Women in Business™, business lawyer and leading authority on helping women entrepreneurs and women business owners step into their power and create a brilliant business and a brilliant life on their own terms.
Jessica is a seasoned business lawyer, advisor and advocate for women business owners and women entrepreneurs. She is also a multi-passionate entrepreneur herself, having launched a number of successful ventures of her own throughout the past 15 years.
Jessica has spent her legal career representing businesses and business owners, from solopreneurs, to mom and pop stores and restaurants, to professional service-providers, to Fortune 500 companies and some of the most successful entrepreneurs in the world. She was the head of litigation and compliance for Paul Allen, the co-founder of Microsoft. She has been there in every phase of the business life cycle from start-up on.
Through her Business Brilliance™ brand, Jessica guides women entrepreneurs through the emotional and practical steps toward a rock solid business that empowers and liberates women to have a brilliant business and brilliant life on their own terms.
Jessica has now launched an incredible new e-learning center for entrepreneurs, the Business Brilliance University™, where they can create a solid legal foundation for their business quickly, inexpensively and painlessly. Most importantly, anyone will be able to do it without the huge expense and inconvenience of having to hire a business lawyer. For more information, visit http://www.businessbrillianceuniversity.com
Jessica’s professional activities include:
· Expert blogger for StartupNation (www.startupnation.com)
· Radio/podcast host on Entrepreneurial Podcast Network, Foundations for Business Brilliance. (http://epodcastnetworkd.com/category/legal-corner),
· Adjunct faculty member for the Smart Women’s Institute of Entrepreneurial Learning (http://www.sherimcconnell.com/faculty),
· An eLearning expert for MOMeo, the online community for mompreneurs (http://www.momeostore.com/index.html),
· A business and start-up expert on the up-coming reality life makeover show for women on the Oxygen network, 180: Life and Style Makeovers,
· Author of the soon-to-be-released book, Brilliant Business, Brilliant Life: A Woman’s Handbook to Having it All! (release date: August 2010).
She also has a successful golf clothing line for women called Grace & Game Golf, www.graceandgame.com.
In her free time, Jessica loves spending time in her Corrales, New Mexico home with her daughter, where they ride and show their Arabian and Quarter horses, play with their three, silly, large doggies, and enjoy the New Mexico sun.
Jessica loves being a part of the Startup Nation community!
Latest posts by Jessica Eaves Mathews (see all)
- Is Your Business in Violation of The New Affiliate Nexus Tax Rules? - July 6, 2011
- Copyright dangers lurking in your staff’s work product - March 29, 2011
- Ladies: Getting Your Legal Foundation in Place is Sexy! - July 13, 2010
I love the internet. It is a great leveling force, allowing small businesses to have the same presence at huge corporations. It allows start-ups to reach as wide an audience as multi-national companies. And these days, getting online and having a great looking, user-friendly website is as easy as saying 1-2-3.
But before you launch headlong into the virtual world with your business, take a minute with me here to make sure you do it in a way that protects your business and yourself from unnecessary risks.
Here are two of the most important things that you need to do to minimize risks of legal trouble from your website. There are a few others that I will deal with in future posts, but make it a priority to get these two things nailed down as soon as possible for your website. (Disclaimer: This post should not be construed as legal advice! This is for informational and educational purposes only. Consult with your friendly, local business attorney for how to best protect your own business!)
Also, if you send out email communications with your customers or clients, you absolutely must adhere to the federal Can-Spam Act or you could find yourself being prosecuted and fined heavily for being a spammer. This is no small thing and I have had clients almost go out of business because they were embroiled in litigation with the US Attorney’s office for violation of the Can-Spam act. Among other things, you must have clear authorization to contact someone via email, and you must provide a clear and easy way for someone to unsubscribe from your list. Never ever send an email to someone who didn’t voluntarily give you their email address and agree to you using it to contact them. I personally think the best way to handle this for yourself is to use a service that will collect and monitor emails for you, such as Aweber, iContact or Constant Contact. They will receive the “unsubscribe” requests and the database will automatically remove that email from your list and will put it on a “do not contact” list to comply with the Can Spam act. There is a monthly fee to use these services, but this is about easily minimizing a huge risk in the virtual world and I wouldn’t bat an eye and using one of these services.
If you put these two items in place on your website, you will make huge leaps forward in protecting your hard work, your business and your reputation as your business grows in the virtual world.