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Betsy Brottlund

26 posts
Betsy Scuteri is the Sr. Director of Audience Marketing at Business.com. A mother, and digital fanatic, Scuteri is in charge of traffic acquisition of the companies owned and operated domains. For the past 10+ years, Scuteri has been leading the conversions of start-ups and their needs as they grow.
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How Inbound Telemarketing Works

Most people associate telemarketing with outbound sales call centers- a huge room full of employees with headsets on making calls for sales, lead generation, or collecting survey information or donations. But telemarketing also works the...
byBetsy Brottlund
May 22, 2009
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Forming a Web Design Contract

Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build...
byBetsy Brottlund
May 14, 2009
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A new way to cut costs: your phone system

An overlooked cost savings for entrepreneurs is switching to VoIP, or an internet-based phone system for your business. According to a recent survey, over 86% of business owners rated VoIP satisfaction level as “very high.”...
byBetsy Brottlund
April 27, 2009
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Why Businesses Are Starting Up Now

It’s a recession. Entrepreneurs and small business owners can’t get money. Some can’t even make payroll. So why would starting a business in a recession be a great idea? Here’s why: Time to practice. Recessions...
byBetsy Brottlund
April 1, 2009