How Inbound Telemarketing Works

Most people associate telemarketing with outbound sales call centers- a huge room full of employees with headsets on making calls for sales, lead generation, or collecting survey information or donations. But telemarketing also works the other way around. If you don’t have the staff, or language capabilities to support taking calls, inbound telemarketing is a great solution for small businesses.

Processing Orders

Businesses that can’t stay open 24 hours a day, or those with a large volume of incoming calls (too many for one person or even a small staff to handle) turn to inbound telemarketing companies for assistance. A inbound telemarketing firm can take orders over the phone and process customer payments 24 hours a day, 7 days a week, without concern to time differences or even language capabilities. If you have Spanish-speaking customers, hire a bilingual telemarketing company- customers can place orders easily, and processing will be more accurate.

Customer Service

Many businesses hire telemarketing companies for their customer service skills. For example, websites that sell products around the world, or large companies that provide services (think banks, hotels, airlines, etc) rely on inbound call centers to provide customer support. You can assign a 1-800 number to the telemarketing company to answer customer calls about billing, shipping, reservations, or other concerns.


Businesses that sell technical products, like software, often employ dedicated telephone service representatives (an employee trained by your business in your product’s features that only answers calls on behalf of your company) as a cost-saving alternative to having their own staff answer calls. Using inbound telemarketing for helpdesk support has other advantages, too- you can employ telephone service reps with different language capabilities that are available at all hours of the day.

Appointment Setting and Lead Generation

Another benefit of inbound telemarketing is that it can be used for temporary projects. Say you’re launching a new product that you want to push for summer, inbound telemarketing services can help. You can direct customers to call for more information about a product, take their information down, and pass the sales lead information to your staff. You can also use the telemarketing company to schedule sales appointments with potential customers.

The uses for inbound call centers aren’t limited to the above- call centers can be used for promotional contests (think radio call-ins) collecting information, taking donations (think non-profit fund drives or telethons) or for any other purpose that can benefit your business. Make sure you speak with several different telemarketing companies before settling on the firm you use, check references, and listen in on sample calls before making your decision.

Previous Article

How to Compete with the Big Guys

Next Article

Close More Sales - Even if You Hate Selling!

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...