Betsy Brottlund

26 posts
Betsy Scuteri is the Sr. Director of Audience Marketing at Business.com. A mother, and digital fanatic, Scuteri is in charge of traffic acquisition of the companies owned and operated domains. For the past 10+ years, Scuteri has been leading the conversions of start-ups and their needs as they grow.
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4 Ways to Secure Your Business With Access Control

Access control systems are very useful for businesses trying to protect certain, specific resources. In its primitive form, these systems were what we called 'fences or simply 'doors'. However, as technology matures, so do these systems. Whether you are protecting a room full of servers or a full office building, access control systems work to...
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Getting Into Temporary Offices for Your Team

One of the biggest challenges as a startup is that funds are not what you would like for them to be. It is the reason why you are willing to work out of coffee shops or any other location where you can find a cheap bit to eat and some free Wi-Fi. It is a...
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How to Choose the Right Document Management Software

Being an entrepreneur can put a strain on the amount of time that you have for doing the things you want to do. The last thing you have time for is going through the process of filing and finding documents. You also do not need the added expense of paying someone to do all of...
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Video Surveillance: Should You Have One?

Security…is it important? All and all, I guess it depends. If you have children and are a single mother, I’d say it’s more important than if you are a single 26-year-old man who is 300 pounds of pure muscle. But, that’s just me (being a female and all). For businesses, same rule applies (not the...
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Angel Investors 101

Finding funding for a business is a process that involves presenting your ideas to potential sources of funding, introducing your potential, and asking them to help you realize your dream. In return, however, your investors will likely hope to either take the reigns, make back their investments and then some, and also wash their hands...
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5 Ways to Protect Your Office Copier

Did you know that digital copiers have hard drives that store all the information copied? According to eWeek, the FTC is now working with manufacturers to tighten the security risks for businesses, but until everything is finalized, here are some steps to make sure you're not reselling private information if you sell your equipment. Scrub...
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4G Becomes U.S. Standard Speed in 2015

With Sprint’s newest 4G network already receiving good reviews in the cities it has been tested in, it's unlikely any wireless carrier will continue to focus on updating their 3G connections. At the moment, T-Mobile remains the only carrier without immediate plans to move into 4G, though it has introduced plans to start 3.5G networks,...
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Green Options For Your Home Office

Earth Day may have been last week, but it doesn’t mean you should stop thinking green.  As an entrepreneur you may not have made the leap (or may not want to) to an office building.  Instead you may be working from home, or chose to have a home office.  Whatever the reason, it doesn’t mean...
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What the USPS Mailing Changes Could Mean for Your Business

If you have a business that relies heavily on mail, you may have one less day to reach your deadlines. On March 30, the USPS formally asked the Postal Regulatory Commission (PRC) to allow deliveries to occur Monday to Friday only. According to a press release sent out by the USPS, “The Postal Service does...
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How Efficient is Your Time Tracking Process?

Time and attendance can be an issue for many businesses. No matter the size of the company, there are always discrepancies to be found in employees’ hours. One way to help streamline your efforts is by implementing a time and attendance system. Time and attendance options come in all shapes and sizes. They range from...
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Tips to Help Make Your Customer Service Top Notch

Customer service can be a touch situation for many people. Usually when people call these numbers it is because they either have a problem that needs fixed, they are angry or both. Having quality representatives who can handle varied situations can really make the difference. Less Reps Quantity isn’t always quality—especially when it comes to...
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Are you Utilizing Text Messaging?

Text messaging is becoming more prevalent everyday. How many people do you know who communicate via text? Chances are, it’s a large amount of people. Companies have taken notice and are now using texting for various uses some of which include: • Coupons • Gift card redemption • Receiving to-go orders • Reminding loyal customers...
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What Does the Apple Tablet Mean for Business?

If you are a hardcore Apple fan, or better yet a tech junkie, Jan. 27, 2010 is a day you have been waiting for. Today is the day Steve Jobs is speaking at a press conference to announce Apple’s new products. Among the list are the iLife 2010, iPhone 4 and new MacBooks, but the...
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What Business Owner’s Can Do To Gain Capital

Banks aren’t lending-despite reports the economy is getting better. So, what does this mean for small business owners and people trying to start their own business? Basically people are going to need to get a little creative when it comes to getting money from banks. If you don’t have a perfect credit score, you have...
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Tips for a Successful Telemarketing Campaign During the Holidays

1. Be Unforgettable Often companies are not as aggressive during the holiday season since they assume most other businesses will just tell them to call back after the new year has begun. While this may generally be true, there is still plenty to gain by getting your name out there. If a company tells you...
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What to consider when creating an email marketing campaign?

According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of businesses will spend more money on e-mail marketing by the end of this year. Before you take the time to...
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How a Professional Answering Service Raises the Bar

I just cringe when I call a business and get some home recording message from a 1980's answering machine. All home-based businesses need a professional answering service. Whether you are a solo entrepreneur looking for a professional “staff member” (i.e. virtual phone service) to field calls, or an at-home sales rep missing sales leads because...
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Benefits of a POS System for your Hospitality-based Business

Chances are, you’ve seen a POS system in action. “POS” is an abbreviation for “point-of-sale-” the most basic POS systems calculate payment amounts and process customer payments, similar to a cash register. However, they aren’t just calculators. Most hospitality-based systems use POS systems in order to track inventory and labor costs, forecast business volumes and...
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Easy Cost Savings for Small Business: Payroll Outsourcing

Effective July 24th, 2008, the federal minimum wage increases to $7.25. A few small businesses may have needed that reminder- those that process their own employee paychecks will need to make adjustments not just to wages, but to tax withholding amounts, employee savings plans, and other accounts. Businesses that already outsource payroll services don’t need...
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How Merchant Services Work

Businesses that accept credit cards are a distinct advantage when it comes to attracting customers. With over 3/4 of the American population using some form of plastic to pay for regular purchases, you can’t afford not to offer a credit card payment option. Merchant Account Basics In order to accept credit card payments, you’ll need...