Tips to Help Make Your Customer Service Top Notch
Betsy Scuteri is the Sr. Director of Audience Marketing at Business.com. A mother, and digital fanatic, Scuteri is in charge of traffic acquisition of the companies owned and operated domains.
For the past 10+ years, Scuteri has been leading the conversions of start-ups and their needs as they grow.
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Customer service can be a touch situation for many people. Usually when people call these numbers it is because they either have a problem that needs fixed, they are angry or both. Having quality representatives who can handle varied situations can really make the difference.
Quantity isn’t always quality—especially when it comes to a call center. If you don’t have an in-house team of representatives, you want to make sure the company you are choosing to outsource your call center needs is up to date on all company information. The more reps you have the easier it is for a communication error to occur, and could look bad on your company.
Outlets To Be Reached
With the numerous ways people can be reached, it is wise to have similar outlets available for your customers. Calling a number and waiting on the phone for the next available representative can be time consuming. Many companies are implementing live chat features to their website. This can be convenient for your customers since they can multi-task while getting the information they need.
Twitter is another outlet many companies are using for their customer service efforts. This is also a good way to monitor what is being said about your company online.
How Will the Reps Be Utilized?
Call centers can be used for many different reasons, they can be used lead generation efforts, a telephone answering service, asking for donations, customer service and so on. Before setting up a relationship with a call center, ask them what their specialties is and see if their specialties match your own.
Once you have decided on these few points, it will be easier for you to decide with the call center how to get your efforts up and running. If you decide that an in-house call center would be best, still go through the same process. In the end you will be able to decide on the best option for your company and your customers.