David Meerman Scott
David Meerman Scott is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books, three of which are international bestsellers. "The New Rules of Marketing & PR" has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide.
The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © David Meerman Scott and Reiko Scott, 2020. What is it about being around other people...
January 7, 2020
This post is a collection of some of my best ideas for how restaurants, hotels, destinations and attractions can use the ideas presented in my book, "The New Rules of Marketing & PR," to generate attention for the hospitality business industry. I’ve been to 102 countries (so far) and all seven continents. I stay in hotels and...
January 21, 2017