Ed “Skip” McLaughlin and Wyn Lydecker

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Ed is the founder of four businesses and is currently running Blue Sunsets LLC., a real estate and angel investment firm. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email Ed at [email protected], or connect with him on LinkedIn or Twitter. Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email Wyn at [email protected], or connect with her on LinkedIn.
Startup profit
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Your Startup Manifesto: The 10 Commandments of Startup Profit

From the beginning, I organized my business, United Systems Integrators (USI), around the 10 core profit principles of “The Ten Commandments of Startup Profit.” By factoring profit into every business decision, USI generated a 20 percent operating profit margin, while growing our revenues at a 40 percent compounded annual rate. Purchase: "The Purpose is Profit"...