Heather Schuck

44 posts
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing. She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few. Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams. Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at [email protected].
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Overcoming Failure to Launch

So you’ve got some ideas, a decent prototype, and a couple customers to boot…now what?  Sadly, many would-be entrepreneurs fail at running a business before they even start.  The complexity of a business plan, lack...
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Shhh…Three Secrets for Amazing DIY Publicity

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned...
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Beyond the Launch…feedback from Heather

I've received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share...
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Hello StartupNation!

My name is Heather Nolte, and I have enjoyed being a small business owner for the past four years.   My company, Glamajama.com , is a lifestyle clothing company that creates glam-studded clothes for women, toddlers, and...