Jessica Perkins

18 posts

A growth hacker at heart, Jess helps SaaS companies rapidly scale their inbound leads through lean marketing strategies. She views content marketing and advertising as the perfect concoction of growth and loves to write about her insights and experiences.

website

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Understanding the Role of Web Development and AI in Startup Success

Every startup founder knows that at some point their fledgling company will need a website to act as the keystone of its online presence. Web development is the behind-the-scenes process that turns this idea into...

byJessica Perkins

June 16, 2024

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10 Innovative Data Collection Techniques for Small Businesses

Seeking data-driven growth on a tight budget? Small businesses need efficient, cost-effective data collection methods - it's essential, not just a bonus. This piece cuts through the noise, offering tailored data collection strategies for...

byJessica Perkins

May 28, 2024

Man cleaning pool with sun on water and long cleaning equipment for swimming pool

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10 Home Services Businesses to Start Now, and How to Make Them Successful

In an era where convenience is king, home services startups are shining bright. These businesses tap into the desire of customers to get more done with less effort. From cleaning to grocery delivery, the range...

byJessica Perkins

January 8, 2024

Woman standing at clear whiteboard brainstorming

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Productization of Services: 6 Tips, Best Practices and Examples

Transforming one-off services into proper products that you can brand, market and sell to clients can transform your business. That makes it sound simple, but the reality is quite different. The whole process can be...

byJessica Perkins

December 4, 2023

Watering can

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7 Trends in the Landscaping Industry to Know Before Starting Your Own Gardening, Decking or Landscape Company

If you're considering launching a gardening, decking or landscaping company, understanding influential trends creating changes in the industry is key. They will not only guide your business strategy but also ensure you meet changing customer...

byJessica Perkins

September 7, 2023

Three people sitting at a table

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The Art of B2B Prospecting: How to Find Your Next Big Sale

Discovering new clients and unlocking greater sales potential are critical aspects of any thriving B2B business – this is where the art of B2B prospecting comes into play. In this article, we'll guide you through...

byJessica Perkins

June 20, 2023

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Should You Integrate a Payment Gateway Into Your Website?

Websites need to handle payments safely, conveniently and consistently. This is something a payment gateway can offer, and so integrating one might be on your agenda. But what else do you need to know about...

byJessica Perkins

June 2, 2023

A Black man sitting a desk

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8 Reasons to Outsource Accounting & Bookkeeping for Your Business

Balancing the books is something best left to the experts, and while you could handle this with a permanent in-house member of staff, it’s also possible to outsource accounting and bookkeeping duties as an alternative...

byJessica Perkins

May 23, 2023

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How to Run an Effective Soft Launch (Even if Your Budget Is Tight)

When you’re preparing to sell a new product, you should definitely consider running a soft launch. That means delivering your latest product in stages rather than releasing a product that is fully ready. With a...

byJessica Perkins

September 30, 2022

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A Small Business Guide to IT Services Management

Startups and small businesses can find themselves facing a bit of a dilemma when it comes to managing IT. While tech resources are essential for any organization that wants to grow, the prospect of taking...

byJessica Perkins

July 5, 2022

funnel drop-offs

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User Experience and Funnel Drop-Offs: What You Should Know

Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online. Sales funnel drop-offs refer to the moment during...

byJessica Perkins

March 24, 2022

launch your own API

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Launch Your Own API to Create New Business Opportunities

There are lots of ways to build a business, and if you feel like the momentum you crave is eluding you, it might be time to switch things up with some fresh growth strategies. One...

byJessica Perkins

February 9, 2022

sustainability

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Easy Ways to Implement Sustainable Business Practices

More and more people are waking up to the negative impacts that business practices can have on the environment. So, there is growing consumer demand for business practices to become more sustainable. Not only can...

byJessica Perkins

February 5, 2022

empathetic company culture

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Attract Talent by Creating an Empathetic Company Culture

Each new generation brings something different to the table and tries hard to paint the social norms in their colors. Nowadays, it’s millennials' turn to make the world a better place and they truly managed...

byJessica Perkins

January 19, 2022

leave management

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Ways to Improve Your Leave Management Process

Leave management can be a complicated process, even for entrepreneurs and small businesses. The logistical sides of leave management can confuse any sole proprietor or LLC owner. Even freelancers can find it difficult to take...

byJessica Perkins

December 14, 2021

employee engagement

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Employee Engagement: 7 Trends to Secure Your Workforce Beyond 2022

Your employees are at the heart of what makes your business function, so you want to retain the top talent. To grow your company further and stave off the competition, you need to ensure you...

byJessica Perkins

December 8, 2021