Ken Segall

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Ken Segall is the author of the New York Times bestseller, "Insanely Simple." Working with Steve Jobs as his ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think Different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and internet news for his marketing insights. For more information, please visit kensegall.com
Ken Segall
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Former Apple Consultant Ken Segall on the Power of Simplicity [Book Excerpt]

Is there anyone in business who doesn’t recognize the power of simplicity? It’s an inescapable fact of life that human beings are attracted to simplicity and turned off by complexity. When I started my life in advertising, my mentors drilled into me the power of simpler, focused messages. I thought I’d absorbed that lesson well,...