Melissa Schilling

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Melissa A. Schilling is the John Herzog Professor of Management at New York University’s Stern School of Business, and author of Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World.
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What Many Entrepreneurs Wish They Had Known Earlier

I’ve researched and taught innovation strategy for 20 years, and I’ve spent a great deal of time advising startups, reviewing business plans and helping people think through their innovative and entrepreneurial ideas along the way. I’ve also witnessed how resulting businesses progressed; many were abandoned, some became modest-sized and a select few soared to multi-million-dollar...