Expressing Gratitude
Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone…
Financing Options for a Small Business
Investigating financing options for a small business? We've got some in the trenches advice for you on finding the funding that's just right for your startup venture.
Four Steps to Positive Employee Recognition
Employee pride doesn’t start with a formal employee recognition program, it starts with you. Here are 4 easy steps…
Renewing Your Lease? Consider These 3 Key Points
Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They…
Delegate or Die – Seven Steps to Success
Do you feel stressed and overloaded? Or that your business growth seems stalled? If so, then you may…
How do you define success?
How do you define success? Success is all about having the right mindset. That’s why I’ve compiled a…
Measuring Company Performance: Track Your Progress
No matter how many good people you gather, most workplace teams settle into the same old rut. Once…
Strategic Conversations: Maximizing Your Impact
In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But…
Flexing your leadership style
Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill…
Dining Customers Delivered
New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do?
Measuring Company Performance
No matter how many good people you gather, most workplace teams settle into the same old rut. Once…
What a $50 Million Mom Entrepreneur Can Teach You
Kelsey Ramsden is a force to be reckoned with! This $50M biz-starter, mother of three, and two-time #1…
Just the Facts: Female Entrepreneurship
In honor of the upcoming National Women’s History Month, we are celebrating women-owned businesses in the U.S. –…
Women Entrepreneurship Growing Worldwide
There are more than 126 million active women entrepreneurs around the world. But there's more that needs to be done to fully tap the entrepreneurial potential of women globally.
Understanding Your Market
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.