6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)
Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
4 Ways to Etsy-fy Your Customer Experience
There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as quickly as possible. The shopper that is seeking the latter type of personalized online experience often ends up on a...
4 Ways to Give Your E-Commerce Customers a Memorable Unboxing Experience
Because customers have come to expect fast, free shipping for nearly everything (thank you, Amazon Prime), e-commerce startups are under a lot of pressure to meet these expectations. And, while there are several things that they can do to compete, e-commerce merchants can encourage repeat visits by exceeding their customers’ expectations in other ways. One...