Common Challenges to Starting (and Maintaining) a Side Hustle
Every once in a while, you might find yourself dreaming of working for yourself, either as a full-fledged entrepreneur, or by testing the waters with a side hustle. Plenty of people have second jobs, or “gigs” to generate passive or active income. In October 2016, a McKinsey survey found 20 percent to 30 percent (162...
What’s Content Amplification and Why It’s Worth Your Time
Content Amplification: What's in it for you? Remember when you were a teenager and you always “cranked up” your favorite tunes? Even though you probably weren’t doing it intentionally, your neighbors or people passing by were getting a very loud dose of your favorite music whether they liked it or not. With content marketing and...
User Experience: How it Reflects on Your Brand & What to Do
How the user experience reflects on your brand User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the product, from the time a user first learns about the product all the way to when they become daily users...
Why It’s Time to Rethink Your Content Marketing Strategy
The Great Content Shock: Why It’s Time To Rethink Your Content Marketing Strategy With the proliferation of search engine penalties, marketers are moving away from illicit online-marketing strategies and towards content marketing. Gone are the days where buying links, getting listed on article directories, or forum spam can get your site to rank safely in...