How a Custom Landing Page Can Benefit Your Digital Marketing Campaign
A landing page is a standalone web page, distinct from your website, used as part of a digital…
Upskilling: What It Is and 5 Ways to Upskill Your Team Using AI
As technology continues to adapt and create new opportunities within the workplace, it becomes increasingly important for companies…
New Businesses: 6 SEO Basics To Consider When Building Your Website
Search engine optimization (SEO) is the process of making your site rank as high as possible on search…
4 Creative Approaches to Leverage More Ecommerce Store Sales
There have been many trials and tribulations in the world of ecommerce over recent years. From the pandemic…
Red, White and Hue: Can Color Make or Break Your Branding?
When you think of yellow arches, a red can and a black apple, what brands instantly come to…
7 Essential Ways to Manage a New Hire’s First Week at Your Company
Too many businesses neglect to have a comprehensive plan in place for the onboarding process of new hires.…
6 Reasons Why Your Startup is Suffering from High Employee Turnover
High employee turnover rates can be part and parcel of life as a startup. Employees can often come…
Conscious Content: How to Create an Eco-Friendly Branding Strategy
Startup branding can be a tricky nut to crack. With so much competition weighing on new entrepreneurs, it…
Can You Tell What These Entrepreneurs Do from Their Style?
There are many types of entrepreneurs out there, and each approach comes with its own style and identity.…
Securing Capital: Essential Actions Startup Owners Must Take When Pitching to VCs
It’s not easy to build a startup from scratch and take it into the stratosphere on your own.…
The Future of Gigging: Could the Gig Economy Save the Startup Market?
The labor crisis has taken its toll on the startup market. After 47 million Americans quit their jobs…
The Customer Is Always Right: Why Startups Should Pay Attention To CX Data
The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer…
Has VC Funding Bounced Back? A Look Into Post-Pandemic Venture Capital Trends
The U.S. startup landscape boomed in 2021, doubling year on year with a $329-billion venture capital investment across…
Startups and Venture Capital: What Do They Spend Their First Round On?
There are more startups than ever before post-pandemic. As the e-commerce industry continues to boom and work from…
Ignoring Website Accessibility: Could It be Killing Your Conversions?
E-commerce has never been so popular. Post pandemic, e-commerce trading has increased by 35%, making it one of…
Effective User Interface Improvements to Skyrocket Website Conversions
One of the most significant barriers for websites to get conversions is the website itself, specifically due to…