Sean Ellis and Morgan Brown

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Sean Ellis is CEO and co-founder of, the number one online community for growth hackers, with 1.8 million global users. Sean coined the term "growth hacking" in 2010, after using it to ignite massive growth for Dropbox, and is the producer of the GrowthHackers Conference. You can connect with him on LinkedIn or Twitter. Morgan Brown is COO of Inman News, the leading business intelligence source for real estate. A startup marketing veteran with 17 years spent helping early-stage companies find traction and breakout growth, he launched with Sean. You can connect with him on LinkedIn or Twitter.
Hacking Growth
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Fast-Growing Companies Share This Specific Trait [Book Excerpt]

The following excerpt is reprinted from "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" Copyright © 2017 by Sean Ellis and Morgan Brown. Published by Crown Business, an imprint of Penguin Random House LLC. Testing at high tempo In 2007, the Baylor University football team placed last in the Big 12 South college football conference...