Dancing with Gorillas: How Startups Can Partner with the Giants
This excerpt is adapted from “Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups” by…
Shameen Prashantham
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Dr. Shameen Prashantham is professor
of international business and strategy
and associate dean (MBA) at China
Europe International Business School
(CEIBS) in Shanghai, China. His research
focuses on what he calls “dancing
with gorillas”—how startups and large
multinational corporations partner with
each other as a means to improve their
prospects of innovation and growth.
His current focus is on partnerships
that contribute to the Sustainable
Development Goals (SDGs).