Dr. Shameen Prashantham is professor of international business and strategy and associate dean (MBA) at China Europe International Business School (CEIBS) in Shanghai, China. His research focuses on what he calls “dancing with gorillas”—how startups and large multinational corporations partner with each other as a means to improve their prospects of innovation and growth. His current focus is on partnerships that contribute to the Sustainable Development Goals (SDGs).
This excerpt is adapted from “Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups” by Shameen Prashantham. ©2021 and is reproduced with permission from Wiley. Understanding the startup's perspective Of course, it takes two to tango, and the three-step (synergy-interface-exemplar) process just described will only work when the managers involved take...
January 18, 2022