Social Media Marketing: Tips to Get You Started
I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The…
Practical Advice from Entrepreneur’s Bootcamp
My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We…
The Hidden Savings in Timing Lead Generation Tactics
I read an article this morning about the importance of integrating email into lead generation programs. As a…
Do Your Email Campaigns Measure Up?
What’s Average? One of the most common questions in email marketing is “what’s an average response?”, or what’s…
How to Email Old Contacts in the New Year
At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts…
The Capitalization of Community
Late last year (as if it was so long ago) I attended a keynote presentation featuring Larry Brilliant…
Tips for Creating Effective e-Newsletters
The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable…
The Fool Proof Marketing Offer
By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing…