Social Media Marketing: Tips to Get You Started
I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The…
VerticalResponse
28 posts
Practical Advice from Entrepreneur’s Bootcamp
My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We…
February 17, 2009
The Hidden Savings in Timing Lead Generation Tactics
I read an article this morning about the importance of integrating email into lead generation programs. As a…
January 29, 2009
Do Your Email Campaigns Measure Up?
What’s Average? One of the most common questions in email marketing is “what’s an average response?”, or what’s…
January 26, 2009
How to Email Old Contacts in the New Year
At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts…
January 13, 2009
The Capitalization of Community
Late last year (as if it was so long ago) I attended a keynote presentation featuring Larry Brilliant…
January 7, 2009
Tips for Creating Effective e-Newsletters
The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable…
December 29, 2008
The Fool Proof Marketing Offer
By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing…
December 22, 2008