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StartupNation Experts

102 posts
StartupNation Radio feature
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StartupNation Radio with Shay Berman on Building a Business From Scratch

On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he built his company from the ground up and the importance of hiring the right people. Tune in to the StartupNation Radio show with Berman to learn about his journey: Shay Berman, the founder and president of Digital...
track your marketing
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How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...
vaccine policies
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Employer Guides: Vaccine Policies in the Workplace

Lately the topic of vaccines in the workplace, specifically what employers can do, has been a popular point of discussion, and now with the new executive order in place regarding COVID-19 vaccinations, employers are wondering how they can implement a vaccine policy in their workplace. There are many factors that come into play when implementing...
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
StartupNation Radio feature
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StartupNation Radio: The Founders of Elsewhere Travel, a New Vacation Model

On this week's episode of StartupNation Radio, Jeff talks to Alexis Bowen and Craig Zapatka of Elsewhere Travel, a new kind of travel company. During the interview, they discuss: How COVID created an opportunity for their business. How they craft personalized travel agendas for clients. Ways their business model is similar to AirBnb's. Tune in...
StartupNation Radio feature
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StartupNation Radio: Lowey Bundy Sichol and the Kids Idea Tank

On this week's episode of StartupNation Radio, we've got a story Jeff really loves. He talks to Lowey Bundy Sichol, whose Kids Idea Tank competition lets young entrepreneurs pitch their products, just like on "Shark Tank," and 2021 runner-up Carter Koenigsknecht of Troy. During the interview, they discuss: How Lowey was inspired by the kids...
marketing trends
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Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the way they used to, leaving brands with no choice but to change their sales and marketing tactics. While the pandemic...
marketing lessons
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Marketing Lessons We Learned in 2021

Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and...
StartupNation Radio feature
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Ask the Experts on StartupNation Radio: Greg Packer on the Importance of Following the Rules

On this week's episode of StartupNation Radio, Jeff Sloan talks with AccessPoint's Greg Packer about how cutting corners can hurt your long-term success. Tune in to the StartupNation Radio show with Packer to learn more: Greg Packer is the president of AccessPoint, a business that provides human resource services. He is StartupNation's human resources expert....
StartupNation Radio feature
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Ask the Experts on StartupNation: Shay Berman on How to Create Awareness

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about how to create awareness that will translate into conversions for your business. Tune in to the StartupNation Radio show with Berman to learn about digital marketing:   Shay Berman, the founder and president of Digital Resource, a digital marketing...
StartupNation Radio feature
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Ask the Experts on StartupNation Radio: Shay Berman and Greg Packer

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about creating awareness that will translate into conversions and AccessPoint's Greg Packer about how cutting corners can hurt your long-term success. Tune in to the full StartupNation Radio show with Berman and Packer to learn about issues that matter to...
marketing goals
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5 Marketing Goals for 2022

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Don’t have any goals in mind yet? Well, allow...
startupnation radio
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StartupNation Radio: Critical Issues Facing Small Business Today with Cohost Brian Calley

On this week’s episode of StartupNation Radio, Jeff speaks with cohost Brian Calley, president of the Small Business Association of Michigan about the challenges facing small businesses, including supply chain disruptions and inflation. During the interview, Jeff and Brian discuss: The triple whammy of supply chain disruptions, inflation and vaccine mandates. How entrepreneurs pivot with...
SEO strategy
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How to Create a Winning SEO Strategy

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
business insurance
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When Do You Need Business Insurance?

A few weeks ago, I bought a new car. It was a stressful experience because of the shortage of vehicles at dealerships across the country. Incredibly, I was able to work out a sale price my wife and I were comfortable with, but we still purchased the car in a seller’s market. Worse, unlike homes...